Marketing Manager

Role Objectives

• Execute integrated marketing plans in alignment with brand positioning, market priorities, and business targets to drive customer engagement and lead generation.
  
• Manage end-to-end execution of marketing campaigns—across media, digital, events, and Franchise Partner activation ensuring timely, CI-compliant delivery with strong on-ground impact.
  
• Leverage customer and market insights to fine-tune campaign rollouts, improve relevance of messaging, and elevate local customer experience.
  
• Coordinate with cross-functional teams and agencies to ensure smooth implementation, stakeholder alignment, and efficient marketing operations.
  
• Work closely with Sales and Franchise Partner teams to align marketing activities with sales targets, drive showroom traffic, and support lead conversion.
  
• Track campaign performance and spending, using dashboards and regular reviews to evaluate ROI and optimize future initiatives.
  

Reporting to: GM Marketing as per leadership structure.

Qualification - Experience - Skillset

Qualification Requirement: Bachelor's degree required; MBA/PG in Marketing preferred.

Experience: Minimum 6 Years of Work Experience in Marketing / Sales preferably in automobile involving preparation and implementation of marketing campaigns and on-site implementation of planned events.

Area of Work

Strategic Planning:

• Drive execution of MBIL marketing strategies, ensuring alignment with sales goals and brand guidelines.
  
• Elevate the dealership's digital and on-ground presence through data-driven, locally relevant campaigns.
  
• Foster strong relationships with VIP customers, corporates, and community networks to expand reach.
  
• Monitor competition, ensure flawless campaign rollouts, and actively contribute to market share growth.
  

Driving marketing activities for the dealership:

• Assist GM - Marketing to ensure execution of activities aligned with overall strategy and objectives.
  
• Achieve enquiry targets for every month and report progress to GM - Marketing for way ahead.
  
• Ensure strict adherence to all brand-related CI/CD guidelines during the execution of dealership marketing activities.
  
• Support product launches and events organized by MBIL to achieve targeted outcomes.
  

Event Management:

§ Actively execute high-quality dealer events that elevate brand presence and customer delight.

§ Drive pre-event promotions and post-event follow-ups to maximize lead generation and conversion.

§ Support strategy planning to unlock business opportunities through impactful on-ground engagement.

Ensure all events comply with brand guidelines and regulatory norms.

Sales Process and Service Core Process:

§ Oversee daily customer touch points to ensure high-quality, personalized interactions.

§Coordinate across departments to optimize experience delivery and digital showroom content.

§ Implement feel-good factors focused on interpersonal warmth and surprise elements.

Drive daily improvements based on weekly customer satisfaction analysis.

Skill set Requirement:

• Problem solving
  
• Campaign Management
  
• Strategizing
  
• Articulation
  
• Premium Customer experience
  
• Planning and execution