Marketing Manager

Job Title: Marketing Manager ( Luxury Brand Marketing)

Experience: 4-12 Years

Location: Marine Drive, Mumbai

Budget: 10-20 LPA

What would you be required to do

Planning campaigns/marketing activities:

Concept formulation based on the brief and business objective

Liaison with the Creative Agency for content, Creatives, Artworks and other assets

for ongoing campaigns (both internal and external)

Keep abreast of new developments and incorporating them as per the brand fit.

Social Media Marketing:

Responsible for driving the Social Calendar (Creatives, Post Copies)

Design and drive Paid Marketing Campaigns to deliver Quality leads for Sales Team

Plan and execute geographical boosting for Brand Awareness, engagement, and

reach

Implement 360 Degree Digital marketing plan including all the suitable platforms,

being Instagram, Facebook, YouTube, Twitter, Pinterest

Tracking output performance metrics (Monthly enquiries, Gallery visitors, etc.)

Manage reports and data analysis with all external stakeholders/ agencies

Website and SEO:

Keyword planner and tracker Incorporate the same in the Blog content

GMB Progress tracker aid the performance with reviews and GMB optimization

Timely changes on the website addition of new content, FAQs, media

Plan and work on platforms aiding Organic Search Wikipedia, Quora

Collaterals:

Ensure timely availability of the Promotional collaterals Renders, Brochures,

Folders, and other assets, as per need

Approve/close commercials with various vendors to print the assets

Media Houses:

Coordinate with multiple media houses like Vogue, AD, Elle Dcor, HELLO! regarding

Brand and event collaborations

Events:

Plan and collaborate with internal team/vendors/agencies for execution

Hampers:

Conceptualize and collaborate with internal team/vendors/agencies for execution

Inserts:

Oversee the focused location-wise mapping

Coordinate the planning and tracking of insert activity vs enquiries

Performance tracking:

Analyze the spends vs results for all the marketing activities, maintain reports and

share with the stakeholders.

Coordinating with Shoot and Edit team:

Shoots: Scout Vendors and attain a profitable win-win team

Responsible for Product photoshoot and Video assets (incorporating multiple

rounds of edits, to arrive at desired outcome)

Skills needed:

Years of experience with a Master's degree in marketing, business administration,

or similar.

Extensive knowledge of marketing strategies, channels and branding

Superb leadership, communication, and collaboration abilities

Experience with a luxury brand

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