Marketing Manager

Job Title

Marketing Manager (Hands-On Execution | B2B SaaS Higher Education)

Location

Pune (In-Office Only)

This is a strictly in-office role. Remote or hybrid candidates will not be considered.

Salary Range

Fixed + Incentives

Fixed - Around 4LPA to 6LPA

Incentives around Rs. 1L - 2L

Experience

23 years in digital marketing / growth / demand generation

(Agency experience preferred)

About Studium

Studium is one of India's fastest-growing higher education accreditation management companies, working at the intersection of technology, quality assurance, and institutional excellence.

Today, Studium supports 5060 higher education institutions across India, including universities and business schools, and is on a strong growth trajectory to support 250+ institutions within the next year.

As we scale rapidly, building a strong in-house marketing and lead generation engine is critical. This role plays a direct and high-impact part in Studium's next phase of growth.

Role Overview

This is a hands-on, execution-first marketing role not a people management role.

We are looking for someone who:

• Can design, execute, and optimize marketing campaigns independently
• Is comfortable working directly with tools, platforms, data, and leads
• Understands B2B SaaS marketing, especially in the higher education ecosystem
• Takes ownership of lead generation and inside sales coordination

If you enjoy doing the work, experimenting, tracking results, and owning outcomes, this role is for you.

Key Responsibilities1. Email Marketing & Marketing Automation (Critical Responsibility)

• Independently create and execute email marketing campaigns
• Design and manage:
• Email flows
• Drip campaigns
• Nurture sequences
• Cold and warm outreach workflows
• Strong understanding of:
• Marketing funnels
• Segmentation and personalization
• Deliverability, open rates, CTRs, and conversions
• Ability to configure, manage, and optimize email workflows end-to-end

2. Lead Generation & Inside Sales Execution (High Ownership)

• Own lead generation targets through:
• Email marketing
• LinkedIn outreach
• Website inbound campaigns
• Manage the entire inside sales flow, including:
• First contact with leads
• Lead qualification
• Scheduling demos with the team
• Follow-ups and reminders
• Proposal sharing and coordination
• Maintain proper lead tracking and communication discipline

This role directly contributes to revenue and growth lead quality and follow-through matter.3. SEO & Organic Growth

• Hands-on expertise in:
• On-page SEO
• Off-page SEO
• Keyword research and SEO strategy
• Plan and execute long-term SEO roadmap aligned with B2B SaaS growth
• Work with tools like:
• Google Search Console
• Keyword research tools
• SEO audit tools
• Coordinate SEO strategy with website and content updates

4. Website Management (Framer)

• Hands-on experience with Framer
• Ability to:
• Update website content
• Create and manage landing pages
• Make basic structural and content changes
• Work independently without agency dependency for day-to-day website needs

5. Social Media & Community Management

• Manage and grow:
• LinkedIn (primary platform)
• Instagram
• WhatsApp (broadcasts, campaign communication)
• Create and execute:
• Monthly social media calendars
• Campaign-driven posts
• Thought leadership and brand-building content
• Clear understanding of B2B vs B2C content strategy

6. Creative Execution (Design & Video)

• Hands-on with Canva for:
• Social media creatives
• Carousels and announcements
• Basic video editing skills for:
• Short videos
• Reels
• Simple edits for LinkedIn and Instagram

(Advanced editing is not required execution speed and clarity matter more.)

7. Analytics, Tracking & Performance

• Strong working knowledge of:
• Google Analytics
• Google Tag Manager
• Google Search Console
• Ability to:
• Track campaign performance
• Analyze lead sources and funnels
• Optimize based on data and insights
• Comfortable experimenting with new and relevant B2B marketing tools

8. B2B Higher Education Marketing Understanding

• Understanding of how marketing works in the B2B higher education ecosystem
• Ability to communicate with decision-makers such as:
• Directors
• Deans
• IQAC heads
• Academic leadership teams
• Translate institutional pain points into clear, effective marketing communication

Preferred Background

• 23 years of hands-on marketing experience
• Agency background preferred, as it brings exposure to:
• Campaign execution
• Multi-channel marketing
• Structured workflows
• Experience in B2B SaaS, education, or enterprise products is a strong plus

What This Role Is NOT

• Not a people management role
• Not an agency coordination role
• Not a pure branding or content-only role
• Not a strategy-only role

Why This Role Matters

• You will help scale Studium from 60 to 250 institutions
• You will build a strong in-house marketing and lead engine
• Your work will directly influence growth, pipeline, and revenue
• You will work closely with founders and leadership
• High ownership, high learning, high visibility role