Marketing Manager

Company Description

Source Code Lab is an innovative iGaming platform provider delivering custom-built solutions with 100% source code ownership. Our offerings include white-label, turnkey platforms, game development, and API integrations, tailored to empower businesses to build successful iGaming ventures. With a commitment to quality and flexibility, Source Code Lab enables partners to create unique solutions aligned with their business goals. We are passionate about turning visions into reality and helping clients build their iGaming empires.

Role Description

This is a full-time, on-site Marketing Manager role based in Ahmedabad. The Marketing Manager will lead and execute marketing strategies to boost Source Code Lab's brand visibility, engagement, and market presence. Responsibilities include designing marketing campaigns, managing social media platforms, analyzing campaign performance, coordinating with internal teams to develop marketing materials, and identifying new market opportunities. The role also involves ensuring cohesive messaging across all communication channels and fostering relationships with stakeholders.

Qualifications

• Marketing and campaign management experience to design and oversee effective marketing initiatives.
• Expertise running B2B Ads
• Expertise running: Meta Ads, Linkedin Ads, Google Ads
• Expertise in social media strategy, brand building, and audience engagement for reaching target markets.
• Data analysis and reporting skills to evaluate campaign performance and inform decision-making.
• Proficiency in digital marketing tactics such as SEO, SEM, and email marketing.
• Strong communication, organizational, and collaboration skills to work efficiently with cross-functional teams.
• Ability to identify trends and stay updated with industry best practices and competitive landscapes.
• Bachelor's degree in Marketing, Business Administration, or a related field; prior experience in the tech or iGaming industry is a plus.