Marketing Manager

Job Title: Brand & Marketing Executive (Coliving Industry)

Location: Delhi NCR

Company: Shft-In

Salary: ₹40,000 – ₹60,000 per month

About Shft-In

Shft-In is a modern coliving brand focused on providing fully furnished, ready-to-move-in homes for working professionals. We simplify urban living through flexible stays, managed services, and a community-driven experience. As we expand, we are looking to strengthen our brand presence in the market.

Role Overview

We are looking for a dynamic and creative professional with relevant industry exposure who can take ownership of brand building, PR, and end-to-end marketing initiatives. The ideal candidate should have a strong understanding of the coliving, real estate, or lifestyle space.

Key Responsibilities

• Build and execute strategies to increase brand visibility and social presence

• Manage and grow social media platforms including Instagram and LinkedIn

• Plan and execute PR activities, collaborations, and partnerships

• Handle end-to-end marketing campaigns across online and offline channels

• Contribute to building and positioning the brand from scratch

• Create engaging content aligned with the brand voice

• Coordinate with internal teams for campaigns, launches, and events

• Track and analyze campaign performance and optimize accordingly

Skills Required

• Brand building and positioning

• Social media management and content strategy

• Content creation and copywriting

• Public relations and media outreach

• Digital marketing fundamentals including paid ads and SEO basics

• Campaign planning and execution

• Influencer marketing

• Market research and competitor analysis

• Networking and relationship building

• Strong communication and interpersonal skills

Tools (Preferred)

• Meta Ads Manager and Google Ads

• Canva or similar design tools

• Google Analytics or similar analytics platforms

• CRM or marketing automation tools

Key Requirements

• Prior experience in coliving, real estate, hospitality, or lifestyle brands preferred

• Experience in building or scaling a brand is a strong advantage

• Ability to work in a fast-paced, high-ownership environment

• Proactive approach with strong problem-solving skills

Why Join Us

• Opportunity to build and shape a growing brand

• High ownership and direct impact on business growth

• Fast-paced startup environment

• Creative freedom to experiment and execute ideas