Marketing Manager

About Servify:

Servify is a global product lifecycle management platform transforming the after-sales service experience. Founded in 2015 and headquartered in India, Servify connects leading OEM brands with their sales and service ecosystems to deliver seamless customer support and service operations. Servify partners with leading brands, retailers, distributors, insurers, service providers, and carriers across Asia, North America, Europe, and the MENA region.

Servify embraces and values diversity and is committed to be an equal opportunity employer. We welcome applications from all members and will give equal consideration to all irrespective of age, disability, gender, sexual orientation, ethnicity, nationality, religion or belief

Why Join Servify

At Servify, you'll be part of a fast-growing global technology company that encourages innovation, ownership, and continuous learning. We offer competitive compensation, ESOPs, employee-friendly policies, modern collaboration tools, professional development opportunities, and benefits that help you do your best work.

Position Summary: The incumbent will be responsible for developing and executing Servify's marketing strategy across brand management, social media, sales enablement, internal communications, PR, and thought leadership. The ideal candidate is a strategic, data-driven marketer with strong communication skills and a proven ability to build brand visibility, drive engagement, and support business growth.

Key Responsibilities:

1.Brand Marketing:

• Lead the ideation and execution of brand marketing campaigns for Servify, ensuring alignment with overall marketing objectives.
• Own the entire 360-degree campaign process, including media planning and placement.
• Track and analyze the performance of brand marketing campaigns, providing regular reports and insights.

2.PR & Thought Leadership Support:

• Collaborate with the PR agency to define and execute Servify's PR strategy.
• Manage and curate the company blog, based on industry insights, ensuring content is aligned with brand messaging and SEO best practices.

3.Social Media Management:

• Lead and execute Servify's social media strategy across social media channels by managing internal teams or external agencies, ensuring platform-specific strategies, audience-focused content, and effective budget utilization.
• Oversee the end-to-end content lifecycle, including the creation and publishing of engaging text, images, videos, and other creative assets tailored to each platform and target audience.
• Monitor and optimize social media performance by tracking trends, audience feedback, engagement opportunities, and campaign metrics to continuously improve reach, engagement, and overall effectiveness.

4.Sales Support:

• Partner closely with the sales and channel teams to develop and deliver POS collateral, case studies, client testimonials, and other marketing assets that align with brand guidelines and support business objectives.
• Drive sales engagement initiatives by planning and executing incentive programs, contests, Rewards & Recognition (R&R) initiatives, events, and communication campaigns to enhance channel motivation and product adoption.
• Monitor and evaluate marketing effectiveness by tracking campaign and creative performance, generating actionable insights, and sharing regular reports to support data-driven sales and marketing decisions.

5.Internal Communications:

• Collaborate with the HR team to support internal employee engagement initiatives, branding activities, events, and employee recognition programs through strategic marketing support.
• Manage the company LinkedIn presence by identifying relevant content opportunities, promoting employee stories, and strengthening the employer brand.

Requirements:

• Bachelor's degree in marketing, Communications, or a related field.
• 6-8 years of experience in brand management, social media marketing, and/or digital marketing.
• Proven track record of developing and executing successful brand and social media strategies.
• Strong understanding of online reputation management principles and best practices.
• Data-driven mindset with the ability to analyze campaign performance and make data-informed decisions.
• Complete ownership and driven to execute tasks independently, from ideation to completion.
• Ability to work independently and collaboratively in a fast-paced environment.
• Proficiency in social media management tools, analytics platforms, and Microsoft Office Suite.
• Experience with graphic design and video editing software (a plus).