Marketing Manager (Performance Focused)About the RoleWe're looking for a hands-on Marketing Manager (Meta Expert) to lead all paid performance marketing initiatives for our U.S.-based solar brand.
You'll oversee the full marketing department media buyers, creatives, content, and reputation and ensure the company dominates across Meta and other digital platforms.
This role requires someone who can strategize, execute, and optimize not just delegate. You'll lead campaign performance, creative direction, and reporting for multiple brands and states.
Key Responsibilities- Own and manage the entire paid advertising strategy across Meta platforms (Facebook & Instagram).
- Lead and manage a marketing team of 5+ (media buyers, designers, content & community).
- Develop and execute campaigns to generate high-quality solar leads for U.S. markets.
- Create, monitor, and optimize ad funnels, creatives, and targeting strategies.
- Oversee daily ad spend, CPL, CTR, ROAS, and conversion tracking.
- Coordinate closely with sales and leadership to align campaign goals with company KPIs.
- Build and maintain dashboards and reports for executive-level visibility.
- Test new creatives, ad angles, and offers weekly.
- Mentor and train media buyers to improve consistency and performance.
- Collaborate with content and design to ensure creatives match campaign goals.
Skills & Qualifications- 58 years of experience in digital marketing with a focus on Meta Ads.
- Proven record of managing $50K$200K/month ad budgets.
- Deep knowledge of Meta Ads Manager, Facebook Pixel, UTM tracking, and Lookalike Audiences.
- Experience managing and scaling teams.
- Strong analytical skills comfortable with spreadsheets and data analysis.
- Excellent English communication and leadership skills.
- Bonus: Experience in solar or lead generation industries.
KPIs- CPL within target for each campaign.
- Weekly campaign performance improvements.
- Lead-to-sale quality metrics.
- On-time reporting and data accuracy.
Ideal CandidateYou're both strategic and tactical capable of leading a team, managing budgets, and getting hands-on in Ads Manager when needed.
You care about creative performance, efficiency, and results not fluff.
