Marketing Manager

Company Description Royaloak Incorporation Pvt. Ltd. is India's premier furniture brand, recognized as a national leader with an extensive product range at competitive prices. Backed by over 25 years of industry expertise from its founders, Royaloak focuses on International furniture, Elevating Lifestyles, offering exclusive Country Collections inspired by design concepts from America, Italy, Turkey, Malaysia, India, and more. These collections are curated by in-house designers to help customers create distinctive, personalized spaces. With an expansive network of 200+ stores across India and a one-year warranty on most products, Royaloak combines accessible luxury with reliable quality. Candidates joining Royaloak will be part of a fast-growing retail brand shaping modern furniture experiences for customers nationwide.

Role Description This is a full-time, on-site Marketing Manager role based in Bengaluru. A Senior Marketing Manager responsible for developing and executing integrated marketing strategies across digital and offline channels to drive brand growth, customer acquisition, and business performance. The role requires leading multi-channel campaigns, performance marketing, media planning, regional and store marketing initiatives, and new store launches while managing budgets, agencies, and cross-functional stakeholders. The position also oversees campaign performance analysis, marketing operations, brand consistency, customer engagement, and lead generation, ensuring all marketing initiatives are aligned with organizational objectives and deliver measurable business outcomes. The Marketing Manager will also oversee agency and vendor relationships, support new store launches, and contribute to promotional strategies that highlight Royaloak's Affordable International Luxury positioning.

Qualifications

• Demonstrated skills in marketing strategy, campaign planning, and brand positioning.
• Experience with digital marketing, including social media, SEO/SEM, and online advertising.
• Ability to manage retail marketing initiatives, in-store promotions, and visual merchandising coordination.
• Strong analytical skills for market research, performance tracking, and data-driven decision-making.
• Proficiency in content development for marketing materials such as brochures, web content, and promotional copy.
• Effective stakeholder management and collaboration skills for working with cross-functional teams and external partners.
• Excellent written and verbal communication skills in English; additional regional languages are an advantage.
• Bachelor's degree in Marketing, Business, Communications, or a related field; an MBA or equivalent postgraduate qualification is preferred.
• Prior experience in furniture, retail, lifestyle, or consumer goods sectors is beneficial.
• Ability to work on-site in Bengaluru, manage multiple projects, and adapt in a dynamic, high-growth environment.