Marketing Manager

Key Responsibilities:

• Develop and execute comprehensive SEO strategies to boost organic search rankings and increase qualified website traffic.
• Conduct keyword research to identify valuable search terms and integrate them into website content, meta tags, headers, and other key areas.
• Perform SEO audits to detect technical issues and provide actionable recommendations for improvement.
• Collaborate with the content team to create and optimize SEO-friendly content aligned with keyword strategies.
• Manage and execute off-site SEO initiatives, including link-building campaigns and digital partnerships to enhance domain authority.
• Monitor, analyze, and report on SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, and Moz.
• Stay updated with the latest changes in search engine algorithms, best practices, and industry trends to adapt strategies proactively.
• Provide regular SEO performance updates, actionable insights, and strategic recommendations to the marketing team and senior leadership.
• Work with developers, designers, and content creators to implement SEO recommendations and technical improvements.
• Align SEO efforts with broader marketing strategies and campaigns for maximum effectiveness.
• Identify and resolve technical SEO issues like crawl errors, duplicate content, and site speed problems.
• Research competitor SEO performance and market trends to maintain a competitive edge.
• Explore and implement emerging SEO trends such as voice search, mobile-first indexing, and core web vitals.

Qualifications and Skills Required:

• Bachelor's degree in Marketing, Business, or a related field (Master's degree is a plus).
• Proven experience as an SEO Manager or in a similar SEO-focused role with measurable results.
• Strong knowledge of SEO best practices, Google algorithm updates, and industry-leading tools like Google Analytics, Google Search Console, Moz, and SEMrush.
• Proficiency in keyword research, content optimization, and on-page SEO techniques.
• Experience in off-page SEO strategies including link-building and outreach.
• Analytical mindset with the ability to interpret data and translate it into actionable insights.
• Excellent verbal and written communication skills.
• Strong project management and multitasking abilities.
• Team-oriented and collaborative with cross-functional communication skills.
• Self-driven and committed to continuous learning of SEO innovations.
• Relevant certifications (e.g., Google Analytics, HubSpot SEO, SEMrush Academy) are a plus