Marketing Manager

ABOUT THE ROLE

We are seeking a dynamic and creative Marketing & Communications Manager for a celebrated luxury standalone hotel in Mumbai. This is a pivotal leadership role responsible for defining and executing the hotel's brand narrative across all guest touchpoints — from digital channels and PR to in-hotel guest experience and luxury trade partnerships.

The ideal candidate brings a sophisticated understanding of luxury hospitality marketing, a strong PR network in Mumbai, and the ability to translate brand values into compelling campaigns that drive revenue and brand equity.

KEY RESPONSIBILITIES

Brand & Communications Strategy

● Develop and own the annual marketing and communications calendar aligned to hotel revenue goals

● Define the hotel's brand voice, visual identity standards, and messaging across all channels

● Oversee production of all collateral — print, digital, photography, video, and in-hotel creative

Public Relations & Media

● Manage relationships with lifestyle, travel, food & beverage, and luxury media — print and digital

● Drive press coverage, editorial features, influencer partnerships, and FAM trip programmes

● Act as brand spokesperson for media interactions; manage crisis communications when required

Digital Marketing & Social Media

● Lead digital strategy across the hotel's website, SEO/SEM, email marketing, and OTA presence

● Manage all social media platforms (Instagram, LinkedIn, Facebook) with a luxury-appropriate tone of voice

● Oversee influencer and content creator collaborations; monitor analytics and optimise performance

Revenue & Commercial Marketing

● Collaborate with Sales and Revenue Management to craft promotional campaigns and packages

● Drive F&B, spa, wedding, and events marketing to maximise non-room revenue streams

● Track ROI on marketing spends and present performance reports to the General Manager

Stakeholder & Community Engagement

● Build relationships with luxury lifestyle communities, corporate clients, and cultural institutions in Mumbai

● Plan and execute brand events, launches, media evenings, and curated guest experiences

● Manage agency partners — PR firms, creative agencies, photography, and digital vendors

CANDIDATE PROFILE

Essential

● 8–12 years of progressive marketing experience, with at least 5 years in luxury hotels or high-end hospitality

● Demonstrable PR network across Mumbai lifestyle, travel, and luxury media landscape

● Proven track record in digital marketing, social media, and content strategy

● Experience managing budgets and agency relationships

● Exceptional written and verbal communication in English; additional languages an advantage

● Degree in Marketing, Communications, Hospitality Management, or a related discipline

Preferred

● Experience with standalone luxury properties (vs. chain hotels) in an owner-led environment

● Exposure to F&B-led brand storytelling — restaurant, bar, and culinary programming

● Familiarity with luxury lifestyle events and wedding market in Mumbai

● Working knowledge of design tools (Canva, Adobe Creative Suite) and CMS platforms

WHAT WE OFFER

● Senior leadership role with direct access to the General Manager and ownership

● Creative freedom to shape the marketing identity of an iconic Mumbai luxury property

● Competitive compensation package with performance-linked incentives

● A collaborative, owner-led culture that values initiative and excellence