Marketing Manager

 Company Profile: 

Medorah Meditek Pvt. Ltd., established in 2016 in Gurgaon, develops and manufactures devices to treat an array of medical conditions including diseases pertaining to digestive and pulmonary systems. Common gastrointestinal (GI) disease states include esophageal disorders, GI strictures and bleeding, biliary disease and conditions, as well as esophageal, biliary, pancreatic and colon cancer. At Medorah Meditek, we work collaboratively to solve the toughest challenges in healthcare. We go above and beyond our mission of improving lives by investing in the future and the well-being of all our employees. The collaborative culture at Medorah Meditek is driven by a passion for innovation and a mission to improve lives by making healthcare accessible and affordable by all. With determination, imagination and a deep passion for human life, we have become the pioneers in the field of development and manufacturing of Self-Expandable Metallic Stents (SEMS) in India. Our product portfolio includes catheters, wire guides, plastic stents, haemostatic devices, band ligators, forceps and other minimally invasive devices. Medorah Meditek is a place where you can find a career with a purpose – improving people's lives. When you become a part of Medorah's family, you will see that reflected in everything that you do. If you are ready to make a difference in the community, there's no better place to make it happen. 

Job Title: Marketing Manager 

Department: Marketing Reporting To: Chief Business Officer 

Role Overview 

The Marketing Manager will be responsible for driving end-to-end marketing strategy and execution for Medorah Meditek's medical device portfolio. The role requires a strong blend of strategic thinking, market insight, clinical understanding, and commercial acumen to build brand leadership, enable sales growth, and ensure competitive positioning in the healthcare ecosystem. 

Key Responsibilities 

1. Strategic Marketing & Planning 

● Develop and implement annual and long-term marketing strategies aligned with business objectives and revenue targets 

● Conduct market segmentation, targeting, and positioning (STP) for product portfolios 

● Identify growth opportunities through market analysis, unmet clinical needs, and competitive benchmarking 

● Build go-to-market (GTM) strategies for new product launches and lifecycle management 

2. Product & Portfolio Management 

● Own the product lifecycle from launch to maturity, including pricing, positioning, and phasing strategies 

● Develop clinical value propositions and differentiated messaging based on product features and outcomes 

● Collaborate with R&D and regulatory teams for new product development inputs 

● Monitor product performance and drive portfolio optimization strategies 

3. Market Intelligence & Insights 

● Conduct competitor analysis (pricing, positioning, promotion strategies) 

● Gather insights from KOLs (Key Opinion Leaders), surgeons, and healthcare professionals 

● Track industry trends, regulatory changes, and technological advancements in the medical device sector 

● Translate insights into actionable strategies for business growth 

4. Brand Management & Promotion 

● Build and strengthen brand positioning across key therapeutic segments 

● Lead development of marketing collaterals (brochures, clinical data sheets, digital content, videos) 

● Plan and execute multi-channel campaigns (digital, field marketing, conferences, workshops) 

● Ensure consistency in brand messaging and communication 

5. Sales Enablement 

● Work closely with the sales team to develop training modules, pitch decks, and product demos 

● Drive field engagement programs, including doctor interactions and hospital activations 

● Support sales with lead generation initiatives and conversion strategies 

● Monitor field feedback and align marketing initiatives accordingly 

6. KOL & Stakeholder Engagement 

● Build and manage relationships with Key Opinion Leaders (KOLs) and clinical experts 

● Organize CMEs, workshops, and scientific engagements 

● Leverage KOL advocacy to strengthen brand credibility and adoption 

7. Digital & Innovation Strategy 

● Drive digital marketing initiatives (SEO, social media, webinars, email campaigns) 

● Leverage data analytics and CRM tools to track campaign effectiveness and ROI 

● Explore innovative marketing approaches such as virtual demos, AR/VR training, and AI-based insights 

8. Budgeting & Performance Tracking 

● Manage marketing budgets and ensure optimal ROI on campaigns 

● Define and track KPIs such as market share, product adoption, lead conversion, and campaign performance 

● Present monthly/quarterly marketing performance reports to leadership 

9. Training & Capability Development (New Addition) 

● Design and deliver structured training programs for sales teams on product knowledge, clinical applications, and competitive positioning 

● Develop certification frameworks and onboarding modules for new hires and channel partners 

● Conduct regular field coaching sessions, refresher trainings, and skill enhancement workshops 

● Collaborate with clinical experts and KOLs to deliver advanced procedural and application-based training 

● Create training content including manuals, e-learning modules, videos, and simulation-based tools 

● Measure training effectiveness through assessments, field performance, and adoption metrics 

● Ensure continuous capability building aligned with new product launches and evolving market dynamics 

Key Skills & Competencies 

● Strong understanding of medical device industry dynamics and regulatory landscape 

● Expertise in strategic marketing frameworks (STP, GTM, 4Ps) 

● Ability to translate clinical data into compelling marketing narratives 

● Excellent stakeholder management and communication skills 

● Analytical mindset with proficiency in data-driven decision-making 

● High ownership, adaptability, and execution excellence 

Qualifications & Experience 

● MBA in Marketing / Healthcare Management (preferred) 

● Bachelor's degree in Life Sciences, Biomedical Engineering, or related field 

● 8–10 years of experience in medical device / healthcare marketing 

● Proven track record in product launches and strategic marketing roles 

Preferred Experience 

● Experience in interventional devices / surgical products 

● Exposure to hospital procurement systems and clinician engagement 

● Familiarity with regulatory and compliance requirements in India and global markets 

Success Metrics (KPIs) 

● Revenue growth and market share expansion 

● Successful product launches and adoption rates 

● ROI on marketing campaigns 

● KOL engagement and brand recall 

● Sales team satisfaction and enablement effectiveness 

Why Join Medorah Meditek 

● Opportunity to work in a fast-growing medical device organization 

● High-impact role with strategic ownership and visibility 

● Collaborative and innovation-driven culture