About Grainville
Grainville is a rapidly growing rice-processing and international export company supplying premium rice to importers, distributors, wholesalers, retailers and private-label customers worldwide.
As Grainville enters its next phase of growth, we are building a professional, technology-driven marketing function focused on international brand development, B2B lead generation, customer intelligence and measurable commercial outcomes.
We are looking for a hands-on Marketing Manager – B2B, Digital & Brand who can build Grainville's marketing function from the ground up and work closely with the Founder & Managing Director.
About the role
This is not a routine social-media posting role.
The selected candidate will own Grainville's marketing strategy and execution across brand positioning, digital channels, content, international buyer acquisition, lead generation, website, email marketing, sales enablement and marketing analytics.
The person will work closely with the Founder, international sales team, Business Systems Manager and Graphic Designer to build a structured marketing engine connected to Grainville's CRM & enterprise platform.
The ideal candidate should combine business understanding, creativity, data orientation, technology capability and strong execution.
Key responsibilities
Marketing strategy and planning
- Develop and implement Grainville's annual and quarterly marketing plan.
- Define target customer segments across countries, products and distribution channels.
- Build marketing strategies for importers, distributors, wholesalers, retailers, food-service buyers and private-label customers.
- Position Grainville as a reliable, quality-focused and technology-driven international rice supplier.
- Translate Grainville's commercial strengths into clear customer-facing communication.
- Monitor international food, rice, retail, private-label and B2B marketing trends.
- Prepare campaign plans, budgets, timelines and measurable objectives.
B2B lead generation and buyer acquisition
- Build targeted campaigns to identify and attract international buyers.
- Research markets, companies, decision-makers and potential business opportunities.
- Develop country-wise and customer-segment-wise lead-generation strategies.
- Use LinkedIn, email campaigns, trade databases, search marketing, industry platforms and other relevant channels.
- Coordinate lead qualification and follow-up with the sales team.
- Ensure all marketing-generated leads are captured and tracked in Creatio CRM.
- Create structured nurturing campaigns for prospects who are not ready to purchase immediately.
- Measure lead quality, conversion rates and commercial outcomes.
Brand, content and communication
- Develop Grainville's brand positioning, messaging and communication standards.
- Plan and supervise content for the website, LinkedIn, brochures, catalogues, company profiles and sales presentations.
- Create buyer-focused content around products, sourcing, quality, certifications, packaging, private labelling and supply capabilities.
- Develop case studies, market insights, product explainers and thought-leadership content.
- Coordinate photography, videography and visual content for the factory, products and packaging.
- Maintain consistency across Grainville's digital and printed materials.
- Review all marketing communication for accuracy, professionalism and commercial relevance.
Website, SEO and digital marketing
- Take ownership of Grainville's website content, structure and ongoing improvement.
- Improve website visibility through search-engine optimisation.
- Plan keyword strategies based on product, market and buyer search behaviour.
- Coordinate website development and landing-page creation with technical partners.
- Run and evaluate appropriate paid digital campaigns.
- Improve website enquiries, conversion rates and lead capture.
- Track website traffic, user behaviour and campaign performance.
- Ensure website leads flow correctly into the CRM.
Email marketing and CRM coordination
- Build segmented databases of existing and potential customers.
- Create product, market and customer-specific email campaigns.
- Develop automated follow-up and nurturing sequences.
- Coordinate with the Business Systems Manager to implement marketing workflows in Creatio.
- Maintain consent, unsubscribe and data-quality standards.
- Track email engagement, enquiries, opportunities and conversions.
- Use customer and CRM data to improve campaign timing and relevance.
Sales enablement
- Prepare professional marketing tools for the international sales team.
- Develop product presentations, comparison sheets, brochures, catalogues and buyer-specific proposals.
- Create country-specific and customer-specific communication material.
- Support trade fairs, buyer meetings, business visits and exhibitions.
- Develop pre-event, during-event and post-event marketing plans.
- Maintain an organised library of approved marketing and sales material.
- Support new-product and private-label presentations.
Graphic design & agency management
- Brief and manage the Graphic & Brand Designer.
- Review creative work for brand consistency and commercial effectiveness.
- Coordinate with website developers, photographers, video editors, printers and external agencies.
- Establish clear briefs, timelines and approval processes.
- Ensure marketing deliverables are completed accurately and on time.
Marketing analytics & management reporting
- Define KPIs for campaigns, channels and marketing activities.
- Build dashboards covering leads, source, cost, engagement, conversion and pipeline contribution.
- Measure marketing-generated opportunities and business outcomes.
- Identify underperforming channels and recommend corrective actions.
- Prepare weekly and monthly marketing reports for management.
- Use data to prioritise markets, campaigns and customer segments.
AI and marketing technology
- Use AI tools for market research, content planning, campaign development, personalisation and analysis.
- Develop repeatable AI-assisted workflows while maintaining human review and brand accuracy.
- Use marketing automation, CRM, analytics and research tools effectively.
- Explore AI-enabled lead scoring, content repurposing and customer intelligence.
- Ensure confidential customer and business information is handled securely.
- Work with the Business Systems Manager to automate repetitive marketing processes.
What we are looking for
- 4–8 years of hands-on experience in B2B marketing, digital marketing, brand management, growth marketing or a related role.
- Demonstrated experience planning and executing marketing initiatives independently.
- Strong understanding of B2B lead generation and long sales cycles.
- Experience with content, website management, SEO, email marketing and analytics.
- Ability to connect marketing activity with enquiries, opportunities and revenue.
- Strong written and spoken English.
- Excellent business communication and content-review skills.
- Practical knowledge of CRM, marketing automation and digital analytics tools.
- Strong working knowledge of AI tools for marketing productivity and research.
- Ability to manage multiple campaigns, vendors and deliverables.
- High ownership, creativity, commercial understanding and attention to detail.
- Willingness to work full-time and on-site from Sector 65, Gurugram.
Preferred background
Preference will be given to candidates with experience in:
- B2B, exports, manufacturing, food products, agriculture or international trade.
- International buyer acquisition.
- Private-label or packaged-food marketing.
- LinkedIn-based B2B marketing and outbound campaigns.
- CRM-integrated marketing.
- Building a marketing function from the beginning.
- Managing designers, agencies and external vendors.
- Marketing to customers across the Middle East, USA, Europe or Africa.
Candidates from other industries may also be considered if they can demonstrate strong B2B marketing, technology orientation and measurable results.
What this role is not
This role is not limited to:
- Posting regularly on Instagram or Facebook.
- Coordinating creatives with an agency.
- Increasing followers without commercial outcomes.
- Preparing generic festival posts.
- Running paid advertisements without understanding the target buyer.
- Reporting impressions and clicks without connecting them to leads and sales.
The selected candidate must understand how marketing supports revenue, customer acquisition and long-term brand value.
What success will look like
Within the first few months, the selected candidate should be able to:
- Complete an audit of Grainville's existing brand, website and marketing assets.
- Define clear customer segments, positioning and marketing priorities.
- Prepare a structured annual and quarterly marketing plan.
- Establish a consistent content and communication system.
- Improve Grainville's website and lead-capture process.
- Launch targeted international B2B lead-generation campaigns.
- Integrate marketing enquiries and campaigns with Creatio CRM.
- Build useful sales-enablement material.
- Establish measurable marketing dashboards.
- Recruit, brief and manage the Graphic & Brand Designer.
- Generate qualified opportunities rather than only digital engagement.
Application requirement
Along with your CV, please submit a brief response covering:
- One B2B marketing campaign that you personally planned and executed.
- The target customer, channel, budget and objective.
- The measurable results achieved.
- Your exact role in the campaign.
- One example where your marketing activity generated qualified leads or revenue.
- How you currently use AI, CRM or automation in marketing.
- Your initial 30-day marketing plan for an Indian rice exporter targeting international buyers.
Applications containing only generic social-media portfolios or statements about brand awareness may not be considered.
How to apply
Please email your updated CV and response to the application requirement to:
Ishita Verma
Email: [Confidential Information]
Mobile/WhatsApp: +91 95604 44138
CC: [HIDDEN TEXT]
Email subject:
Application – Marketing Manager, B2B Digital & Brand
Applications will be reviewed on a rolling basis, and suitable candidates may be interviewed immediately.
