Marketing Manager

About M&S

M&S is a global, trusted retailer known for quality, driven by innovation, and deeply committed to our customers. We are fast and focused, setting high expectations and operating at pace to deliver exceptional outcomes.

Since entering the Indian market in 2001, we have grown into one of the leading fashion destinations, supported by a dynamic team of over 2,000 fashion enthusiasts. Our strategic partnership with Reliance Retail, established in 2008, has accelerated our expansion across the country.

Today, M&S is accessible through our comprehensive website, leading online marketplaces, and more than 80 stores across 38 vibrant cities. India is the largest international market outside the UK, and we continue to place quality products at the heart of everything we do.

Why Join us

Be part of a dynamic team dedicated to innovation, quality, and customer satisfaction. Explore exciting career opportunities and grow with us in a company that values diversity, excellence, and sustainability.

We're constantly innovating, always striving for the best. Our focus is on aiming higher and winning together.

Be a part of our journey to redefine fashion in India, because it is #NotJustAnyJob!

Role Summary

Leads go-to-market execution at a regional level, driving footfall, local demand, and store performance through integrated activation, media planning, and partnerships. Acts as the bridge between brand strategy and in-market execution, ensuring consistent yet locally relevant delivery across stores, while owning ROI, regional insights, and commercial outcomes. Owns last-mile demand creation—translating brand strategy into footfall, store performance, and local market wins.

Key Deliverables (Essential functions & Responsibilities of the Job):

1.Footfall & Store Demand Growth

• Drive consistent footfall growth across stores through targeted local activations and media
• Build store-wise demand generation plans aligned to catchment potential and trading priorities
• Support conversion and in-store experience through relevant marketing interventions

2.Regional Go-To-Market Execution

• Ensure timely and high-quality execution of all marketing programs: Mall branding, Local events, Cross-promotions & partnerships
• Adapt national campaigns to regional context and consumer nuances through meaningful Brand Activation ideas

3.New Store Launch Excellence

• Lead end-to-end marketing strategy for new store launches
• Build pre-launch buzz + launch burst + sustain plan to drive early footfalls and momentum
• Track and optimize post-launch performance vs targets

4.Local Media & Marketing Planning

• Plan and deploy effective regional media mix (mall, OOH, local digital, partnerships)
• Integrate mall marketing calendars into store-level plans
• Maximize reach and efficiency within defined budgets

5.Partnerships & Alliances

• Build and manage local brand partnerships and cross tie-ups with non-competing brands
• Unlock incremental footfall and visibility opportunities through collaborations
• Maintain strong relationships with mall management and local ecosystem players

6.Store Performance Tracking & Insights

• Monitor store performance across key metrics (footfall, sales trends, campaign impact)
• Conduct regular store visits to assess market dynamics, competition, and opportunities
• Submit weekly competition and market intelligence reports
• Act as the voice of regional consumer insights to influence central teams

7.ROI & Budget Ownership

• Evaluate ROI of all regional marketing initiatives and activations
• Ensure efficient allocation of regional budgets across stores and activities
• Maintain tight control on spends, reconciliation, and vendor payments
• Drive cost discipline with outcome focus

8.Execution & Governance

• Ensure consistent brand expression across all stores, aligned to defined guidelines
• Manage vendors and agencies for seamless execution of marketing plans
• Act as a key coordinator across: Store teams, Mall management, Regional stakeholders, Central marketing teams

Key Stakeholders

• India Marketing Team
• India Retail Team – Support Centre and Regions
• Finance and Commercial Teams
• VM and Product Teams

Success Indicators

• Footfall growth (store / region level)
• Store-level sales uplift linked to activations
• ROI on regional marketing spends
• Effectiveness of new store launches (footfall, early sales ramp-up)
• Quality and consistency of in-store brand execution
• Strength of local partnerships and incremental demand generated
• Depth and usability of regional market insights

Ideal Candidate Profile

• 8 - 10 years in retail marketing, brand activation, or regional marketing roles
• Strong experience in on-ground execution, store marketing, and local media planning
• Proven ability to drive footfall and link marketing efforts to store performance
• Deep understanding of catchment dynamics, mall ecosystems, and retail environments
• Strong execution capability with attention to detail and speed
• Commercial mindset with ability to track ROI and manage budgets effectively
• Strong stakeholder management across stores, partners, and internal teams
• High ownership and willingness to operate hands-on in a fast-paced environment