Marketing Manager - BTL & Offline Marketing

Position: Marketing Manager – BTL & Offline Marketing

Location: Noida

About Us:

Redcliffe Labs is India's fastest growing omnichannel Pan India diagnostics service provider having its services in 220+ cities through a network of 80+ owned advanced labs and 2000+ Collection Centers powered by home sample collection across India. We are on a mission to provide quality healthcare services at affordable rates making diagnostics easily accessible and convenient to one and all.

Position Overview:

We are seeking a strategic and execution-focused Marketing Manager – BTL & Offline Marketing to lead on-ground brand-building initiatives across India. This role includes planning and executing health camps, society activations, and brand partnerships to drive visibility and engagement at the grassroots level

Key Responsibilities:

• Drive BTL marketing and offline brand-building activities in target markets.

• Lead on-ground activations across societies, corporate hubs, and community health zones.

• Develop and manage long-term partnerships with aligned brands for collaborative promotions.

• Plan and oversee end-to-end execution of health camps – from concept to completion.

• Manage vendors, field staff, and execution partners to ensure seamless delivery.

• Coordinate with internal leadership and regional marketing teams.

• Monitor campaign budgets, generate performance reports, and track ROI.

• Travel occasionally to other cities for event audits, campaign execution, or partner coordination.

Qualifications:

• 5–8 years of experience in BTL marketing, field activations, or brand promotions.

• Proven track record in executing community campaigns or health-related events.

• Strong skills in vendor management, team leadership, and on-ground execution.

• Excellent communication skills and good negotiation abilities.

• Strong coordination and problem-solving skills.

• Prior experience in healthcare, diagnostics, wellness, or FMCG is preferred.

• Comfortable with occasional travel outside base city.