Marketing Manager

(A)JOB SUMMARY

We are looking for an experienced and result-driven Marketing Manager to lead and execute strategic marketing initiatives while managing and mentoring the marketing team.

The ideal candidate will drive brand awareness, generate qualified leads, and support business growth through integrated campaigns.

(B) JOB DUTIES & RESPONSIBILITY

• Develop and implement comprehensive marketing strategies aligned with business objectives

• Lead, manage, and mentor the marketing team, ensuring clear goal-setting and performance tracking

• Allocate tasks, review deliverables, and ensure timely execution of campaigns

• Plan and execute digital marketing campaigns (SEO, SEM, email, social media)

• Drive B2B lead generation and track conversion metrics

• Collaborate closely with sales teams to align marketing efforts with revenue goals

•Oversee content marketing (blogs, case studies, whitepapers, website content)

• Manage company branding, messaging, and market positioning

• Analyze campaign performance using tools like Google Analytics, CRM platforms, etc.

• Plan and execute events, webinars, and industry campaigns

• Manage external agencies, vendors, and partners

• Monitor competitors and industry trends to identify opportunities

(C) QUALIFICATION & SKILLSET

Required Skills & Qualifications

• Bachelor's degree in Marketing, Business, or related field (MBA preferred)

• 5+ years of experience in marketing (preferably in B2B / SaaS / IT / Geospatial domain)

• Proven experience in team handling and leadership role

• Strong understanding of digital marketing channels and tools

• Demonstrated success in lead generation and campaign management

• Excellent communication, presentation, and stakeholder management skills

• Experience with marketing automation and CRM tools

• Strong analytical and problem-solving skills

Preferred Qualifications

• Experience in geospatial, telecom, or technology solutions industry

• Familiarity with tools like HubSpot, Salesforce, Google Ads, LinkedIn Campaign Manager

• Experience managing cross-functional teams

Key Competencies

• Leadership & Team Management

• Strategic Thinking

• Creativity & Innovation

• Result Orientation

• Collaboration & Stakeholder Management

• Data-Driven Decision Making

Why Join Lepton Software:

• Fast-paced, growth-focused environment

•Opportunity to drive processes independently