Marketing Manager

Job Description:

• Oversee in strategic planning and making sure timely execution of overall Marketing Calendar.
• Plan and execute creative. effective digital marketing campaigns including SEO, SEM, display advertising, social media and email marketing for lead generation.
• Develop strategy for online and offline marketing.
• Work with E-commerce to combine all digital marketing with offline activities.
• Develop Public Relation strategy and plan, manage media, and develop press release as part of overall brand building.
• Oversee press releases, speeches, marketing collaterals, articles, corporate video, brochures and presentation materials.
• Monitor marketing budget with accountability for growth in marketing efficiency and return of investment.
• Develop and maintain brand guidelines, ensuring consistency across all brand touchpoints.
• To collaborate with other departments such as Operations, Projects, Procurement, and Finance teams for campaign delivery and project implementation.
• Ad-hoc administrative work as required by the company.

Requirements:

• Diploma or Bachelor's degree in marketing, Digital Marketing, Business, or a related field.
• Proficiency in SEO techniques, PPC campaign management, social media platforms, and email marketing.
• Familiarity with Google Analytics, Google Ads, and social media analytics tools.
• Excellent communication skills, both written and verbal, with a creative mindset.
• Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
• Knowledge of the aesthetic, beauty trends, and consumer behavior is a plus.