About the Role

Our client is looking for a hands-on and commercially minded Social Media & Digital Marketing Manager to drive social media and digital marketing activities across its consumer brands.

The role covers end-to-end marketing, from strategy and campaign planning to execution, performance tracking and optimisation.

Key Responsibilities

Develop and execute social media and digital marketing strategies aligned with business objectives.
Plan and manage marketing campaigns across relevant digital channels.
Own social media content strategy, calendars and campaign direction.
Develop engaging content for lifestyle, home, kitchen, retail and e-commerce products.
Manage and optimise paid and organic social media campaigns.
Track campaign performance and KPIs including reach, engagement, CTR, conversion, CAC and ROAS.
Analyse campaign results and recommend improvements to targeting, content, channels and budgets.
Work with designers, content creators, KOLs, agencies and external partners to execute campaigns.
Manage influencer and creator collaborations where relevant.
Identify opportunities to improve brand awareness, customer acquisition and engagement.
Manage marketing budgets and campaign timelines.
Guide and mentor junior marketing team members.
Stay updated on social media trends and digital marketing best practices.

Requirements

Diploma or Bachelor's Degree in Marketing, Digital Marketing, Communications, Business or related disciplines.
4-6 years of hands-on experience in digital marketing, social media marketing or performance marketing.
Strong understanding of end-to-end campaign planning and execution.
Experience translating business objectives into marketing strategies and measurable KPIs.
Strong understanding of digital marketing metrics including ROAS, CAC, conversion rate, CTR and engagement.
Experience analysing campaign performance and making data-driven optimisation decisions.
Hands-on experience managing social media channels and content strategy.
Experience with paid social media and digital advertising platforms.
Strong commercial and analytical mindset.
Good communication, stakeholder management and leadership skills.

Interested candidates are encouraged to submit their resumes outlining their relevant experience and achievements to sherriyang(@)talentvis.com or click apply!

..We regret to inform that only shortlisted candidates would be notified..

EA License No: 04C3537

EA Personnel No: R22106683

EA Personnel Name: Yang Hui Shan, Sherri