Job Title: Performance Marketing Manager
Role Overview: We are looking for a data-driven Performance Marketing Manager to lead the strategy, execution, and optimization of our paid media campaigns across channels. You will own customer acquisition funnels, drive high-quality leads/conversions with efficient CAC, and scale our digital marketing efforts. The role will be two fold :
Key Responsibilities
- Plan, execute, and optimize large-scale paid media campaigns across Google Search & Display, YouTube, Meta (Facebook/Instagram), programmatic DSPs, affiliates, and other performance-driven channels.
- Develop detailed media plans and buying strategies aligned with business objectives, ensuring efficient budget allocation across channels and campaigns.
- Negotiate and manage relationships with media partners, ad networks, and affiliate publishers to unlock inventory, premium placements, and first-party data opportunities.
- Own campaign trafficking and setup in ad platforms, ensuring correct implementation of tracking pixels, attribution tools (e.g., Appsflyer/Branch), and audience segmentation.
- Design and lead A/B and multivariate tests on creatives, placements, targeting options, and bidding strategies to maximize CTR, CVR, and ROI.
- Monitor and optimize campaign delivery daily; proactively identify underperforming campaigns and take corrective actions to improve performance.
- Collaborate with the creative team to brief, review, and approve static, video, and interactive ad assets tailored to each channel's best practices.
- Analyze paid media performance with detailed channel-wise, cohort-wise, and funnel-wise breakdowns; report insights, ROI, and recommendations to leadership.
- Stay up-to-date with platform updates, ad tech trends, policy changes, and emerging channels to keep our media strategy ahead of the curve.
Candidate Requirements
- 4-7 years of hands-on experience managing end-to-end paid media campaigns, preferably in fintech, Banking or insurance .
- Proven expertise in media buying on platforms like Google Ads (Search, Display, YouTube), Meta Ads Manager, programmatic DSPs, and affiliate networks.
- Advanced knowledge of digital advertising metrics: CPM, CPC, CTR, CPA, ROAS, LTV, and funnel KPIs.
- Strong understanding of ad tech stack including tracking, attribution, retargeting, audience segmentation, and lookalike modeling.
- Solid experience with media planning and budgeting .
- Familiarity with creative best practices for different ad formats (static, video, interactive) on various channels.
- Proficiency with analytics and reporting tools such as Google Analytics, Appsflyer/Branch, and data visualization in Excel/Sheets or BI tools.
- Excellent negotiation and relationship management skills for dealing with agencies, media partners, and ad tech vendors.
- Bachelor's degree in Marketing, Media, Communications, or a related field; certifications in Google/Facebook Ads or media buying platforms are a plus.
