Company Description
Kahani specializes in creating unforgettable experiences for unique love stories, offering personalized wedding and event planning services. Our team collaborates closely with clients to bring their vision to life, crafting themes that evoke strong emotional connections and leave a lasting impression. From decor and entertainment to food, we take care of every detail to ensure seamless and memorable events. We are passionate about making your special day beautiful, meaningful, and shareable, embodying the essence of #AapkiAnokhiKahani.
Role Overview
- Kahani by i2c Events is looking for a strategic and performance-driven Marketing Manager who can lead the company's marketing function and drive measurable business growth. This role requires a professional who can develop strong marketing strategies, manage a marketing team, build brand reputation, and generate qualified business leads.
- The ideal candidate should have strong knowledge of marketing tools, multiple marketing strategies, brand positioning, and client psychology. This role requires a creative and analytical mindset with the ability to convert marketing efforts into business growth.
- The Marketing Manager will be responsible for building a strong market presence and ensuring that marketing activities directly contribute to sales growth and brand positioning.
Key Responsibilities
1. Marketing Strategy & Planning
- Develop and execute comprehensive short-term and long-term marketing strategies aligned with business objectives.
- Plan marketing initiatives that drive lead generation and revenue growth.
- Identify new marketing channels and growth opportunities.
- Implement innovative marketing approaches to improve brand visibility.
- Monitor market trends and adapt marketing strategies accordingly.
2. Brand Development & Positioning
- Define and strengthen the company's brand positioning and brand identity.
- Develop strategies to increase brand trust and reputation.
- Establish clear brand communication and storytelling.
- Ensure consistency in brand messaging across all platforms.
- Develop creative campaigns that reflect the company's vision and values.
3. Online & Offline Marketing Management
Digital Marketing
- Plan and manage social media marketing strategies.
- Oversee paid marketing campaigns and lead generation campaigns.
- Improve digital presence and engagement.
- Work on content planning and digital campaign execution.
- Monitor digital performance and optimize campaigns.
Offline Marketing
- Plan brand promotions and marketing activities.
- Manage exhibitions, partnerships, and networking opportunities.
- Develop offline marketing strategies to support business growth.
- Coordinate branding materials and promotional activities.
4. Sales-Driven Marketing
- Develop marketing strategies that contribute to increasing inquiries and sales conversions.
- Work closely with the sales team to improve lead quality.
- Identify high-performing marketing channels.
- Support business development initiatives through marketing insights.
- Track and improve marketing ROI.
5. Marketing Tools & Technology
- The candidate should have practical knowledge of modern marketing tools and platforms, including:
- Social Media Management Tools
- Meta Ads / Digital Campaign Tools
- Google Analytics or similar analytics platforms
- CRM systems (Zoho or similar)
- Excel and reporting tools
- Canva or basic design tools
- Email marketing tools
- Lead tracking tools
- Basic SEO knowledge
6. Team Leadership & Management
- Lead and manage the marketing team.
- Assign responsibilities and track performance.
- Guide team members for better creative and strategic output.
- Ensure coordination between marketing, sales, and creative departments.
- Develop structured marketing workflows.
Required Skills & Competencies
- Strong marketing strategy development skills
- Knowledge of multiple marketing approaches
- Strong understanding of brand building and positioning
- Creative and strategic mindset
- Excellent communication and presentation skills
- Team management and leadership skills
- Strong analytical thinking ability
- Problem-solving capability
- Ability to implement new marketing ideas
- Strong aesthetic and brand understanding
Education & Experience
Education:
- Bachelor's degree in Marketing, Business Administration, Mass Communication, or related field.
Experience:
- 45 years of experience in marketing roles
- Experience in event industry / wedding industry / agency environment preferred
Ideal Candidate Profile
- Strategic thinker with execution capability
- Creative and brand-focused mindset
- Strong understanding of client behavior and brand perception
- Ability to convert marketing ideas into business growth
- Self-driven and result-oriented professional
Why Join Kahani
- Opportunity to lead marketing for a growing creative brand
- Dynamic and creative work environment
- Direct involvement in business growth strategies
- Professional growth opportunities
- Exposure to premium events and clients
Salary Range
- - 40,000 50,000 per month (based on experience & skill fit)
