Marketing Manager

Company Description

Jinkushal Industries Limited (JKIPL), based in Raipur, Chhattisgarh, specializes in providing both new and used construction equipment. With over 50 years of industry experience, JKIPL has evolved from offering equipment rentals to becoming a trusted name in machinery exports. The company focuses on delivering reliable, cost-effective machinery solutions, tailored to clients specific operational and terrain needs. With in-house capabilities in sourcing, warehousing, inspection, and logistics, JKIPL ensures equipment is project-ready, reflecting a commitment to efficiency, timely delivery, and long-term value.

Role Description

This is a full-time, remote role for a Marketing Manager. The Marketing Manager will strategize, implement, and oversee marketing initiatives to expand the company's market presence and customer base. Responsibilities include developing marketing campaigns, analyzing market trends, managing brand communications, and collaborating with cross-functional teams to align marketing goals with business objectives. Additional tasks include overseeing digital marketing efforts, creating marketing materials, managing budgets, and ensuring timely execution of marketing plans.

Qualifications

• Experience in Digital Marketing, Social Media Marketing, Email Marketing, and SEO/SEM to drive online engagement and growth
• Strong skills in Marketing Strategy, Market Analysis, and Brand Development to lead and refine marketing initiatives
• Proficiency in Content Creation, Copywriting, and Campaign Management for engaging and persuasive marketing efforts
• Proven ability to manage teams, budgets, and timelines effectively
• Strong analytical skills to measure and optimize marketing performance
• Excellent communication, leadership, and presentation skills
• Experience in B2B marketing or the construction equipment industry is advantageous
• Bachelor's degree in Marketing, Business, or related field; advanced degree is a plus