- Lead marketing strategy for a growing global brand
- Own end-to-end brand and business growth initiatives
About Our Client
Our client is a globally recognized industrial technology company specializing in advanced abrasive solutions, surface finishing systems, and process improvement technologies. Its products and solutions are widely used across automotive refinish, industrial manufacturing, woodworking, composites, and precision engineering sectors. Backed by decades of innovation and a strong commitment to sustainability, the company continues to invest in digitalization, customer training, and market expansion across India and globally.
Job Description
- Develop and execute the India marketing strategy aligned with business goals.
- Manage product portfolio strategy, product launches, and lifecycle initiatives
- Strengthen brand positioning and value proposition across customer segments.
- Drive market intelligence and competitor analysis to support commercial decisions.
- Lead digital marketing initiatives, website management, and online engagement.
- Develop marketing collateral, campaigns, and sales enablement tools.
- Build and enhance marketing processes, budgets, and performance metrics.
- Manage exhibitions, trade shows, seminars, and customer events.
- Drive CRM adoption and leverage customer insights for business growth.
- Develop pricing strategies aligned with market dynamics and profitability goals.
The Successful Applicant
We're Looking For Someone Who Has
- 10+ years of experience in marketing, preferably within industrial, manufacturing, engineering, or B2B sectors.
- MBA with an engineering background preferred.
- Demonstrated success in building brands, driving demand generation, and supporting business growth.
- Experience managing product portfolios, product launches, and pricing strategies.
- Strong expertise in digital marketing, CRM platforms, and customer engagement programs.
- Strong commercial acumen with the ability to translate market insights into business opportunities.
- Proven stakeholder management skills with the ability to collaborate across Sales, Technical, Product, and Leadership teams.
- Excellent communication, project management, and leadership capabilities
What's on Offer
- Opportunity to lead and shape the entire marketing function in India.
- High visibility role with direct impact on business growth and market expansion.
- Exposure to global stakeholders, best practices, and international branding initiatives.
- Ownership of strategic marketing, digital transformation, CRM, and product management projects.
- Collaborative culture with opportunities for professional growth and leadership development.
Contact:
Quote job ref: JN-082026-7087816
