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We're looking for a growth marketer to join our growing team in Mumbai, IN as a Marketing Manager. The ideal candidate is entrepreneurial, results-oriented, and can develop, execute, and evaluate content strategies for driving product awareness and engagement for IMDb and IMDbPro. To do this, you will collect customer insights test and execute against brand and marketing strategies and create compelling and informative content across earned, owned, and paid channels.
The successful candidate will have experience in brand marketing and content development with a proven track record of using multiple marketing channels to drive awareness and engagement of a digital service or product. The key to success in the role will come from working backwards from customers, thinking disruptively and working with strong ownership and frugality.
Key job responsibilities
Specific responsibilities include the following:
. Own marketing strategy for IMDbPro product launches and strategic programs (including our discount/promotional strategy)
. Own campaigns end-to-end: managing creative processes, targeting and segmentation, planning, execution, reporting, and optimization
. Manage budgets and improve cost per lead and cost per acquisition
. Establish an editorial calendar and deliver relevant content for driving product awareness and member engagement (e.g. social posts, video content)
. Partner cross-functionally with product, marketing and business intelligence to localize and execute lifecycle campaigns for the India market
. Own weekly metrics reviews and understand content adoption and performance
About the team
With great power comes great responsibility... IMDb India team is responsible for meeting the needs of our audience in India and growing our customer base across fans and professionals. IMDb is the #1 movie destination in the world with more than 250 million unique monthly visitors. IMDb sits at the intersection of the entertainment, media, and technology inside the world's most innovative and consumer-centric company - Amazon.com. IMDb employees enjoy the benefits of working for Amazon with the autonomy of working on a small, nimble team.
- 3+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- MBA
- Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms
- 7-10 years of experience in growth marketing with experience in managing outbound marketing channels including search, social, email and push notifications
- Strong hands on experience managing paid campaigns with measurable business outcomes
- Experience building lifecycle marketing programs across email and in product channels
- Strong communication skills and ability to collaborate cross functionally
- Comfortable managing fast paced execution while maintaining structured planning
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Job ID: 145461203
