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Amazon is seeking a strategic, data-driven General Marketing Manager to join the Europe Fulfillment by Amazon (FBA) Business Development organization. This role sits within the EU FBA Marketing team, which owns seller engagement strategy across a portfolio of FBA programs and drives seller adoption and commitment across EU marketplaces. The team partners closely with program, business, and regional stakeholders to translate program capabilities into scalable Go-To-Market strategies that improve seller awareness, engagement, and adoption throughout the FBA seller lifecycle. This role requires ownership of end-to-end marketing initiatives and delivering measurable business impact across multiple FBA programs.
Key job responsibilities
. Own end-to-end Go-To-Market (GTM) strategy and execution for marketing initiatives, including targeting, segmentation, messaging, and channel mix
. Independently manage complex, multi-channel marketing initiatives to drive customer adoption, engagement, and business outcomes
. Define and track marketing input and output metrics including open rate, click-through rate, conversion rate, and program adoption
. Drive full-funnel optimization across awareness, engagement, and conversion stages
. Develop scalable marketing mechanisms and automation to support multiple programs and customer segments
. Partner with cross-functional stakeholders to align marketing strategy, execution timelines, and success metrics
. Analyze campaign performance and surface insights to improve marketing effectiveness
. Establish measurement frameworks linking marketing initiatives to customer experience and business outcomes
. Proactively identify risks, dependencies, and trade-offs, and drive decisions to maintain delivery timelines
. Contribute to leadership reviews, GTM plans, and performance reporting
. Improve marketing processes, reporting mechanisms, and operational efficiency across initiatives
. Influence roadmap prioritization and recommend marketing opportunities based on data and customer insights
- 5+ years of professional non-internship marketing experience
- Experience analyzing data quantitatively and using customer research, data and metrics to back up assumptions, identifying opportunities, and assessing the efficacy of marketing programs
- Experience working and communicating with multiple stakeholders, C-level executives and cross-functional teams
- Experience developing and executing on GTM strategies that are large in scope
- Experience developing successful marketing or communications campaigns
- Knowledge of advanced skills in Excel as well as any data visualization tools like Tableau or similar BI tools (familiarity with Tableau preferred)
- . Experience defining targeting, segmentation, messaging, and channel strategy
- . Experience managing marketing funnel metrics such as open rate, click-through rate, and conversion rate
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience with A/B testing, especially around audience segmentation and targeting
- Experience working with cross-functional teams across business development, marketing, operations, product development, legal, etc.
- Experience driving demand and managing a customer funnel across multiple channels
- Experience building cross-functional partnerships and influencing stakeholders across the organization to act without having a direct reporting relationship
- Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms
- Master's degree or above in marketing, economics, business or equivalent
- . Experience building scalable marketing mechanisms or automation
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Job ID: 145948151
