2-5 year Experience | Full-time | Maharani Enclave, Hastsal, Delhi
Industry
- Ed-Tech (NIOS, CBSE, IGNOU, DU SOL)
Key Responsibilities
- Develop and execute comprehensive marketing strategies to promote:
- Notes and study materials
- Online/offline courses and classes
- Assignments, TMAs, practical support
- Student services and mentorship programs
- Plan, run, and manage online marketing campaigns across:
- YouTube
- Instagram & Facebook
- WhatsApp marketing
- Google Ads & SEO
- Monitor campaign performance and optimize for leads and conversions.
- Coordinate with the design, video, and content teams to develop marketing creatives (videos, reels, posters).
- Analyze competitor strategies and trends from other top ed-tech platforms.
- Organize webinars, workshops, and YouTube live sessions to generate brand awareness and engagement.
- Build and manage an online reputation through student testimonials and community engagement.
- Prepare weekly and monthly performance reports and suggest actionable improvements.
- Handle collaborations with influencers, educators, and affiliate partners.
Required Qualifications
- Bachelor's degree in Marketing, Mass Communication, Business, or a related field
- MBA in Marketing or Digital Marketing Certification is a plus
Required Experience
- 25 years of experience in digital marketing or ed-tech marketing roles
- Proven results in lead generation, branding, or product marketing in the education sector
- Hands-on experience with tools like Meta Ads Manager, Google Ads, Canva, YouTube Studio, etc.
Preferred Candidate Profile
- Deep understanding of student behaviour and academic calendars (especially NIOS, IGNOU, CBSE, DU SOL)
- Strong knowledge of social media algorithms and online marketing trends
- Creative thinker with a data-driven mindset
- Team player with leadership qualities
- Excellent command of Hindi and English (spoken and written)
Salary / Compensation
- 25,000 40,000/month (based on experience)
- Performance Incentives
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Job Category
- Academic Head
- Blogger
- Marketing
- PPT Maker
- Sales
