Company Description
Economix Consulting Group (ECG) is a niche consulting and analytics firm founded in 2015, with a focus on Consumer Behavior and Strategic Insights. ECG's expertise lies in enabling businesses to efficiently listen to the voice of their stakeholders to drive better decision-making and strategies.
Role Description
This is an on-site role for a Marketing Manager for a Cloud Kitchen Service, located in Chennai. The primary responsibilities include developing and executing marketing strategies, increasing customer acquisition, and managing campaigns. This is a hands-on role suited for individuals who are passionate about brand building and driving growth in a fast-paced F&B environment.
Who can Apply
- Bachelor's/Master's degree in Marketing, Business, Communications, or related fields.
- Fresher or upto 1 year of experience in Marketing.
- Strong communication skills in English and Tamil.
- Ability to work independently, take initiative, and manage social media account(s).
- Good understanding of customer engagement and marketing practices.
- Access to a two-wheeler is preferred.
Key Responsibilities
- Interact with existing customers to assess their experience and gather feedback.
- Develop retention strategies to improve repeat orders and customer loyalty.
- Conduct outreach activities in residential societies, commercial offices to expand brand awareness - Involves local travelling in Chennai.
- Build and maintain a database of potential customers and local partners.
- Manage and grow the brand's presence on Instagram, Facebook, and other relevant platforms.
- Design or coordinate the development of marketing materials such as flyers, posters, menu cards, digital creatives, and WhatsApp promotional content.
- Monitor performance metrics and optimize campaigns for reach, engagement, and conversions.
- Execute creative marketing campaigns and promotions (festive offers, referral drives, etc.).
