Marketing Manager - Demand Generation

Zycus is looking for a Marketing Manager Demand Generation. In this role, you will be responsible for driving demand generation, brand awareness, and pipeline growth across the enterprise segment. This role requires a strategic thinker with a deep understanding of B2B SaaS marketing, a strong grasp of account-based marketing (ABM), and experience in scaling marketing initiatives for enterprise software companies.

What You'll Do:

Demand Generation/ABM/GTM Strategy/Events

1. Understand the nuances of each market and develop market specific content & digital marketing plan to build awareness, interest, and consideration.
2. Plan and manage integrated demand generation campaigns across different channels. E.g., email campaigns, PPC ads, LinkedIn paid campaigns etc. to build pipelines.
3. Experience in Account Based Marketing campaigns (less about the technology, but more about the thought process).
4. Planning and organizing roundtables & events (ground events / webinars) either own or 3rd party to generate leads.
5. Optimize campaigns to maintain channel efficiency.
6. Identify new channels for developing the sales pipeline.
7. Generate relevant content covering whitepapers, e-books, case studies, blogs, research reports etc.
8. Develop key partnerships with third parties like research houses, technology partners, knowledge partners etc. for running joint marketing programs.
9. Build competitive intelligence and create shadow marketing programs.
10. Identify relevant local PR / publications to drive branding initiatives.

Teamwork & Collaboration

- Collaborating with internal stakeholders and cross functional teams to gather knowledge sources for working on all content and demand generation activities.

- External vendor and partner management wherever required.

- Engaging with industry influencers and creating a strong network of thought leaders.

Expertise and Qualifications - What are we Looking For:

1. A great leader who can make a big impact and lead the growth of our business.
2. 4+ years of experience in B2B SaaS marketing (Growth/ Go to Market) with deep understanding and experience in building sales pipeline.
3. Ability to bring in creativity to the role, while also being deeply data-driven and analytical in approach.
4. Well-versed with marketing automation tools such as HubSpot, Salesforce etc.
5. Hands-on experience with managing LinkedIn campaigns, Google PPC/ analytics etc.
6. Excellent written and verbal communication skills.
7. Astute analytical ability – should have a natural flair for working with large data sets and identify trends and patterns to enable data-driven decision-making.
8. Should be an MBA graduate from a Tier I or Tier II B-School.

About Us:

Zycus is a global leader in Source-to-Pay (S2P) procurement software, helping large enterprises drive efficiency, compliance, and measurable value across their procurement and finance operations. Trusted by leading Fortune 1000 organizations worldwide, Zycus enables procurement teams to move from cost control to strategic value creation.

At the core of Zycus platform is Merlin AI, an advanced AI-powered engine that brings intelligence, automation, and predictive insights across the entire procurement lifecycle—from sourcing and contract management to procurement, invoicing, and supplier management. Merlin AI empowers Chief Procurement Officers and finance leaders to make faster, smarter decisions with real-time visibility and actionable insights.

Zycus is consistently recognized by top industry analysts such as Gartner, Forrester, and IDC for its innovation, depth of functionality, and strong customer outcomes. Known for its enterprise-grade solutions, global delivery model, and customer-first mindset, Zycus partners closely with organizations to modernize procurement and unlock long-term business value.

With a strong global presence across North America, EMEA, and APAC, Zycus continues to invest aggressively in product innovation, AI-led capabilities, and brand leadership—shaping the future of intelligent procurement.