Advertising specialist

Key Responsibilities

• Manage end-to-end digital campaign execution including setup, trafficking, monitoring, and optimization
• Work on programmatic platforms such as Amazon DSP to deliver targeted advertising campaigns
• Analyze campaign performance data and implement optimization strategies to improve ROI and KPIs
• Collaborate with cross-functional teams including sales, creative, and analytics for campaign success
• Troubleshoot campaign delivery issues and ensure timely resolution
• Maintain accurate campaign documentation and reporting using tools like MS Office and Salesforce
• Interpret media plans and ensure campaigns align with client objectives and requirements
• Support billing and order processes using Amazon Order Management System (OMS)
• Ensure adherence to ad specifications, formats, and technical implementation standards
• Create and edit creative assets using tools like Photoshop and Canva when required