Marketing Manager

As the Marketing Manager, you will own and drive the company's overall marketing efforts across demand generation, brand building, and content marketing.

This is a high-ownership role ideal for someone who enjoys operating in a fast-paced startup environment and can balance both strategy and execution.

You will work closely with the founders and business teams to build brand visibility, generate qualified leads, and establish a strong market presence.

Location: Gurgaon/Bangalore (candidates in Bangalore can also apply)

Key Responsibilities

Lead Generation & Growth

• Build and execute lead generation campaigns across digital channels
• Drive inbound marketing initiatives to generate qualified business leads
• Manage performance marketing campaigns across platforms like LinkedIn, Google, and Meta
• Track campaign performance, conversions, and marketing ROI

Brand & Content Marketing

• Develop and strengthen the company's brand positioning and messaging
• Own content strategy across website, blogs, social media, email campaigns, and thought leadership
• Create marketing collateral, case studies, and sales enablement content
• Work with design teams and external agencies for creative execution

Marketing Operations

• Build marketing processes, reporting, and campaign workflows from scratch
• Collaborate with sales/business teams to align marketing with revenue goals
• Identify new growth channels and marketing opportunities

Stakeholder Management

• Coordinate with founders, external vendors, agencies, and freelancers
• Manage timelines, campaigns, and multiple projects effectively

Requirements

• 4–8 years of experience in B2B marketing, preferably in fintech or SaaS startups
• Strong hands-on experience in lead generation and digital marketing
• Experience in content marketing, brand building, and campaign management
• Good understanding of marketing funnels, CRM tools, and analytics
• Strong communication and storytelling skills
• Ability to work independently in a fast-moving startup environment

Good to Have

• Experience working in early-stage startups
• Familiarity with fintech, lending, payments, insurance, or SaaS products
• Understanding of SEO, email automation, and marketing tools

Why Join Us

• Opportunity to build the marketing function from 0→1
• High ownership and direct visibility with founders
• Fast-paced startup environment with strong growth potential
• Chance to shape the company's brand and GTM journey from an early stage