JOB DESCRIPTION: Marketing Manager

Role Overview:

Seeking a Marketing Manager to lead both digital and offline marketing for an automobile brand, focusing on lead generation, brand visibility, and event-driven customer engagement.

Key Responsibilities:

Digital Marketing:

- Manage SEM, SEO, Google Ads, and Meta Ads for lead generation.

- Optimize campaigns for CPL, CTR, ROAS, and conversions.

- Drive organic branding through strategic social media planning.

Offline Marketing:

- Execute ATL: print ads, radio, outdoor branding, billboards.

- Handle BTL: mall activations, roadshows, corporate tie-ups, test-drive events.

- Plan and manage events such as car launches, customer meets, expos, dealership events.

Branding & Analytics:

- Maintain consistent brand communication per OEM guidelines.

- Track performance and prepare MIS reports.

Skills Required:

- Strong knowledge of digital ads (Google & Meta), SEM/SEO.

- Experience in event management & ATL/BTL activity execution.

- Good communication, coordination, and analytical skills.