Marketing Manager

Company Description Bubz Functional Beverages Private Limited is a new-age beverage company building India's next generation of better-for-you sodas. The flagship brand, Bubz, offers Real Soda. Unreal Benefits. with 6g of prebiotic fiber per 250ml slim can, zero added sugar, no preservatives, and no artificial colours, naturally sweetened with monk fruit and under 15 calories per can. The brand currently features four flavours—Classic Cola, Lemon Lime, Citrus Orange, and Strawberry—designed for conscious consumers such as Gen Z, young professionals, and fitness enthusiasts. Bubz focuses on D2C, quick commerce, and modern trade channels to reach consumers where they already shop and snack, supported by premium on-the-go packaging. The company aims to make functional beverages mainstream in India by combining genuine health benefits with a cool, social, and aspirational soda experience.

Role Description The Marketing Manager will lead brand-building initiatives for Bubz, driving awareness, consideration, and loyalty across D2C, quick commerce, and modern trade channels. This full-time, on-site role based in Mumbai involves developing integrated marketing plans, owning the brand calendar, and executing campaigns across digital, social, and offline touchpoints. Day-to-day responsibilities include managing performance marketing and social media, coordinating content and creative production, and ensuring brand consistency across packaging, in-store displays, and promotional materials. The Marketing Manager will track and analyze campaign performance, consumer insights, and market trends, translating findings into actionable strategies and growth experiments. The role also includes collaboration with sales, operations, and external partners or agencies to deliver cohesive go-to-market initiatives and impactful brand activations.

Qualifications

• Brand and marketing strategy skills, including experience in consumer brand positioning, campaign planning, and go-to-market execution.
• Digital and performance marketing capabilities, such as managing paid media, social media marketing, and optimizing for D2C and quick commerce channels.
• Content and creative management skills, including briefing and overseeing creatives, storytelling for health-focused products, and maintaining a consistent brand voice.
• Data and analytics proficiency, with the ability to interpret marketing metrics, consumer insights, and category trends to inform decisions.
• Strong project management, stakeholder collaboration, and organizational skills to manage multiple initiatives and deadlines.
• Excellent written and verbal communication skills in English; familiarity with Indian consumer markets and youth culture is an advantage.
• Relevant experience in FMCG, beverages, or health and wellness brands preferred; prior exposure to start-ups or high-growth environments is beneficial.
• Bachelor's or Master's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.