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Safari Industries India Ltd.

Assistant Brand Manager Marketing

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Job Description

This role sits at the intersection of creative, performance, and execution.

As Brand Manager, you'll own the day-to-day brand engine: managing agencies, shaping content, upgrading the look & feel of the brand, and ensuring everything lands on time, on budget, and on-brand across social, website, campaigns, and launches.

You'll work closely with the founder and external agencies, with real ownership and the chance to grow into a broader marketing / product marketing role over time.

What Success Looks Like

You will be successful in this role if:

  • The creative pipeline runs smoothly timelines met, costs controlled, stakeholders aligned
  • Urban Jungle's content quality and aesthetic visibly upgrades across website, social, and ecommerce
  • Brand campaigns, shoots, and launches are well-planned, well-executed, and cost effective
  • Agencies are guided clearly and creatively not left guessing

Key Responsibilities

  • Own all brand execution across influencer marketing, shoots, social media, ecommerce assets, and launches
  • Work with creative, influencer, and production agencies briefs, timelines, costing, feedback, closures
  • Help ideate and execute brand campaigns: concepts, shoot planning, asset requirements, budgets
  • Manage the end-to-end creative pipeline from idea execution delivery
  • Ensure brand content works for both aesthetic appeal and performance metrics
  • Coordinate with internal teams and agencies to deliver assets across multiple stakeholders
  • Support founder-led brand initiatives with strong project management and taste-level judgment

Must-Have Skills

  • Strong aesthetic sense understands what looks premium and clutter-breaking
  • Experience managing agencies, shoots, creators, or content pipelines
  • Ability to balance creativity + performance thinking
  • Solid project management skills (timelines, budgets, dependencies)
  • Comfortable working in a fast-growing, evolving setup

Good-to-Have

  • Experience in D2C, fashion, lifestyle, accessories, or consumer brands
  • Exposure to influencer marketing and TOF brand campaigns
  • Familiarity with ecommerce / website content requirements
  • Early exposure to basic performance metrics and creative testing

Who Will Thrive Here

  • Someone who enjoys building, not just maintaining
  • Comfortable with ambiguity and speed
  • Has taste but also respects timelines and costs
  • Can take feedback, refine work, and move fast
  • Enjoys close collaboration with founders and agencies

This role is NOT for someone who:

  • Needs rigid structures
  • Avoids accountability
  • Only wants ideation without execution ownership

Role Scope & Growth

  • This is a hands-on individual contributor role, with exposure to big brand decisions
  • Over time, the role can grow into a broader marketing / product marketing / brand lead role as the team scales

More Info

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Job ID: 143289537

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