Job Title: Marketing Manager / Business Development Manager
Department: Sales & Marketing
Location: Doballapur, Bengaluru (with travel as needed)
Reporting To: Business Head
Experience Required: 47 years in B2B sales or food/FMCG industry, with team handling exposure
Job Summary
We are seeking a
dynamic and self-driven Business Development Executive / Manager to lead strategic sales initiatives, identify new business opportunities, and build long-term client relationships. The role involves a mix of fieldwork, digital lead generation, sales team planning, and customer engagement. Candidates must be entrepreneurial, field-oriented, and capable of handling both customer-facing and internal sales functions.
Key Responsibilities
- Lead Generation & Client Acquisition
- Identify and qualify B2B prospects through online research, market mapping, references, and digital platforms (LinkedIn, JustDial, Google, etc.).
- Schedule and attend meetings with potential customers to present BRFM's products and services.
- Follow up diligently on leads and guide them through the sales funnel to conversion.
- Customer Engagement & Relationship Building
- Build and maintain strong long-term relationships with key customers (HORECA, distributors, bakeries, etc.).
- Act as the single point of contact for customer queries, complaints, feedback, and issue resolution.
- Conduct client visits, product presentations, and sampling as required.
- Sales Strategy & Execution
- Contribute to the creation of quarterly and annual sales strategies aligned with company targets.
- Maintain and manage a structured sales pipeline and follow-up system.
- Conduct regular competitor analysis and market research to support strategic pricing and positioning.
- Team Development & Leadership
- Recruit, train, and manage a small sales team (executives or field representatives).
- Define individual and team KPIs, sales targets, and track performance.
- Conduct weekly performance reviews and provide ongoing field coaching and feedback.
- Marketing & Brand Awareness
- Coordinate with the internal marketing or design team to develop brochures, WhatsApp creatives, and digital campaigns.
- Drive brand awareness through trade fairs, industry exhibitions, dealer meets, and client-specific outreach activities.
- Gather customer insights and contribute to product positioning and communication strategies.
Key Requirements
- Bachelor's degree (preferably in Business, Marketing, or Food Technology); MBA is a plus.
- 47 years of relevant experience in B2B / General Trade / HORECA / Institutional / Bakery product sales.
- Strong communication, negotiation, and presentation skills.
- Proven ability to independently handle clients and manage sales teams.
- Willingness to travel regularly and engage in on-field business development.
Preferred Skills
- Proficiency in CRM tools (Zoho, Salesforce, etc.) and Excel-based dashboarding.
- Understanding of food ingredients, wheat flour market, or FMCG distribution models.
- Fluent in English, Hindi, and local regional languages.
- Strong analytical skills and a structured approach to sales reporting and team planning.
