Candidates with experience in the jewellery industry are preferred.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies to grow brand visibility and market share.
- Conduct market research to identify consumer trends, competitive activity, and new opportunities within the jewellry sector.
- Plan seasonal campaigns, product launches, and festival promotions.
- Maintain consistent brand identity across all marketing materials.
- Oversee packaging, catalogues, look-books, store branding, and promotional assets.
- Plan in-store promotions, events, and customer engagement activities.
- Provide marketing support for retail partners and showrooms.
- Develop sales-focused materials such as product presentations, brochures, and training guides.
- Collaborate with design and merchandising teams to create marketing strategies for new collections.
- Develop product positioning, naming, and storytelling for premium jewellry lines.
- Manage the marketing budget and ensure optimal utilization.
- Generate reports on campaign performance, brand insights, and customer trends.
