About Us:
Wellbeing Nutrition is revolutionising the nutraceutical industry by providing high-quality, science-backed supplements and wellness products directly to consumers. Our mission is to empower individuals to take control of their health and well-being through education, transparency, and access to premium nutritional products.
Key Responsibilities
1. Strategy & Planning
- Develop influencer marketing strategies aligned with brand and campaign goals.
- Identify target audiences and relevant influencer categories (macro, micro, nano, creators).
- Set KPIs and forecast budgets across phases and platforms.
2. Influencer Identification & Outreach
- Discover, vet, and shortlist influencers based on demographics, authenticity, quality, and brand fit.
- Conduct competitive scans to identify relevant creators.
- Negotiate deliverables, rates, and timelines while building strong creator relationships.
3. Campaign Execution & Coordination
- Create detailed briefs and manage communication with influencers and agencies.
- Coordinate with internal teams (creative, social, PR, product, legal) for smooth execution.
- Monitor deadlines, deliverables, content quality, and brand compliance.
4. Content Review & Quality Control
- Review content for accuracy, tone, and compliance.
- Provide feedback and ensure timely publication across creators.
5. Performance Tracking & Reporting
- Track campaign metrics in real time, analyse performance vs KPIs, and generate insights.
- Optimize content formats, creators, and posting strategies.
- Prepare detailed reports and present findings to leadership.
6. Budget & Contract Management
- Manage campaign budgets, invoices, and payment schedules.
- Draft and track contracts, ensuring compliance with disclosure rules and regulations.
7. Trend Monitoring & Innovation
- Stay updated on platform trends, algorithms, and competitor activity.
- Proactively propose new creator formats, collaborations, and opportunities.
Skills & Qualifications
Strategic & Analytical:
- Strong understanding of campaign strategy, KPIs, and data-driven decision making.
Influencer Management:
- Experience with influencer discovery, vetting, negotiation, and long-term relationship building.
Communication & Collaboration:
- Excellent written and verbal communication; strong stakeholder management.
Creative & Platform Knowledge:
- Understanding of social platforms, content formats, and creator best practices.
Project Management:
- Ability to manage multiple campaigns, timelines, and approval workflows.
Legal & Compliance:
- Knowledge of disclosure guidelines, contracts, usage rights, and brand safety.
Personal Qualities:
- Creative, trend-aware, detail-oriented, and able to work under pressure.
