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About Pixelo:
As a new age B2B demand generation and product company, we specialize in accelerating sales for our clients through innovative marketing strategies. At Pixelo, we take pride in our team's expertise in growth marketing and go-to-market capabilities. With a dedication to staying ahead of industry trends, we deliver exceptional results customized to meet the individual needs of each client.
About the Role
We are looking for a strategic and execution-focused Senior Manager – Marketing (B2B GTM) to lead Pixelo Digital's marketing initiatives across demand generation, brand building, and revenue growth. This role requires someone who understands modern B2B GTM motions and can build scalable marketing programs across SEO, AEO/GEO, content, ABM, performance marketing, and product marketing.
You will work closely with leadership, sales, partnerships, and product teams to drive pipeline growth for Pixelo Digital and Prospectoo, our B2B GTM intelligence platform. The ideal candidate is data-driven, customer-obsessed, and thrives in a fast-paced startup environment where ownership and experimentation are encouraged. Pixelo Digital helps SaaS, IT, and services companies build predictable revenue engines through outbound, SEO, ABM, and paid media, while Prospectoo powers GTM teams with B2B data and intent intelligence.
Key Responsibilities
- Own the end-to-end B2B GTM marketing strategy across Pixelo Digital and Prospectoo.
- Develop and execute integrated demand generation campaigns to drive qualified pipeline and revenue.
- Lead SEO initiatives, including Technical SEO, On-Page SEO, Content SEO, Programmatic SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).
- Build content strategies targeting every stage of the buyer journey, including blogs, case studies, landing pages, comparison pages, webinars, whitepapers, and product-led content.
- Define and execute thought leadership initiatives across LinkedIn, newsletters, webinars, podcasts, and industry communities.
- Plan and optimize performance marketing campaigns across Google Ads, LinkedIn Ads, display advertising, remarketing, and account-based advertising.
- Design and execute Account-Based Marketing (ABM) campaigns targeting high-value enterprise accounts.
- Collaborate with Sales, SDR, Partnerships, and Product teams to improve lead quality, conversion rates, and pipeline velocity.
- Drive website optimization, CRO initiatives, and landing page experimentation to improve conversion performance.
- Build marketing dashboards and track key metrics such as website traffic, MQLs, SQLs, pipeline contribution, CAC, CPL, ROAS, and revenue attribution.
- Conduct competitor analysis, market research, ICP segmentation, and messaging refinement.
- Leverage AI-powered marketing tools and automation platforms to improve campaign efficiency and content production.
- Manage external agencies, freelancers, and marketing vendors where required.
- Mentor and lead the marketing team while fostering a culture of ownership, experimentation, and continuous improvement.
- Stay updated with emerging trends in AI search, B2B GTM, demand generation, and marketing technology.
Qualifications
- Bachelor's degree in Marketing, Business, Communications, or a related field. MBA is preferred.
- 7 to 10 years of experience in B2B Marketing, Growth Marketing, Demand Generation, or GTM Marketing.
- Proven experience in SaaS, B2B Technology, IT Services, or GTM-focused organizations.
- Strong understanding of modern SEO, AEO, GEO, Technical SEO, and Content Marketing strategies.
- Hands-on experience managing Google Ads, LinkedIn Ads, and multi-channel performance marketing campaigns.
- Experience building and executing Account-Based Marketing (ABM) programs.
- Strong understanding of marketing analytics, attribution, conversion optimization, and CRM platforms.
- Experience with tools such as Linkedin Sales Navigator, Apollo, Lusha, Google Analytics (GA4), Google Search Console, Ahrefs, SEMrush, HubSpot, Salesforce, LinkedIn Campaign Manager, Google Ads, and AI marketing tools.
- Strong communication, presentation abilities along with good analytical, project management, and stakeholder management skills.
- Demonstrated ability to manage multiple cross-functional initiatives in a high-growth environment.
- Self-driven, highly organized, and comfortable working with minimal supervision.
Contact Information: [Confidential Information]
