Job Title: Marketing Manager - Real Estate
Key Responsibilities:
1. Marketing Strategy & Planning
- Develop and implement comprehensive marketing plans for ongoing and upcoming real estate projects.
- Define marketing budgets, timelines, and performance KPIs.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Collaborate with the sales team to align marketing strategies with sales objectives.
2. Branding & Communication
- Manage the company's brand positioning and ensure consistency across all marketing materials.
- Oversee the creation of project brochures, hoardings, digital creatives, videos, and other promotional content.
- Coordinate with design agencies, PR firms, and media partners for campaign execution.
3. Digital Marketing
- Lead digital marketing initiatives including SEO, SEM, social media campaigns, email marketing, and website management.
- Track and analyze campaign performance to optimize ROI.
- Manage online reputation and digital engagement with potential buyers.
4. Lead Generation & Events
- Drive lead generation campaigns through multiple channels digital, outdoor, print, and channel partners.
- Plan and execute project launches, property expos, and customer engagement events.
- Develop referral and loyalty programs to encourage repeat business.
5. Coordination & Reporting
- Work closely with the sales team to track lead conversions and marketing effectiveness.
- Prepare and present monthly marketing performance reports and insights to senior management.
- Ensure timely execution of campaigns within approved budgets.
Key Skills & Competencies:
- Strong understanding of real estate marketing and buyer behavior
- Proficiency in digital marketing tools and analytics platforms
- Excellent communication, leadership, and project management skills
- Creative mindset with attention to detail
- Ability to manage multiple projects and vendors simultaneously
Qualifications & Experience:
- MBA/PGDM in Marketing, Communication, or related field
- 510 years of experience in marketing, with at least 3 years in the real estate sector
- Proven experience in launching and promoting large-scale residential or commercial projects
Work Location: Bangalore, Karnataka (Koramangala)
