Marketing Manager

Job Summary

We are looking for a Marketing Manager with 7 to 10 years of B2B experience to own end-to-end marketing execution across brand awareness, demand generation, events, content, digital, and sales enablement. This is a hands-on role for someone who is structured, dependable, and outcome-oriented able to take strategic direction and convert it into disciplined weekly and monthly action.

Reports to: Marketing Lead

Key Responsibilities:

•Execute the annual marketing plan across events, digital, content, social media, partner marketing, and demand generation; track budget utilization and report on outcomes

•Plan and execute trade shows, exhibitions, and industry events end to end booth, collateral, logistics, lead capture, and post-event follow-up

•Run lead generation campaigns across events, digital ads, email, ABM, and partner channels; coordinate with sales for lead nurturing and pipeline tracking.

•Focus on achieving marketing inbound, multi-channel, lead generation targets for the year. Work closely with sales and partner organizations to ensure accurate tracking and conversions.

•Manage the website transition, and subsequent updates, landing pages, and SEO execution in coordination with vendors and agencies

•Own LinkedIn and other relevant B2B social media channels for the ANSCER Robotics brand; execute monthly content calendar and track performance

•Coordinate creation of case studies, sales presentations, brochures, videos, and all marketing and sales collateral

•Execute PR activities and ensure all external communications follow internal approval processes

•Support partner marketing: MDFs, co-marketing activities, partner communications, and partner portal

•Manage agencies and vendors with clear briefs, timelines, and cost trackers

•Maintain weekly and monthly performance dashboards covering leads, reach, website metrics, event ROI, and budget utilization

•Manage junior team members, interns, and cross-functional coordination with sales, product, technical, and finance teams

Requirements

•7 to 10 years of B2B marketing experience, preferably in industrial equipment, automation, manufacturing, or engineering sectors

•Proven track record executing marketing plans across events, digital, content, and lead generation

•Strong experience with both offline and online lead generation in B2B environments

•Ability to manage multiple projects, vendors, and stakeholders simultaneously

•Strong command of Excel, PowerPoint, trackers, and reporting formats

•Familiarity with CRM, SEO, LinkedIn campaigns, email marketing, ABM, and website CMS tools is an advantage

•Some people management experience including executives and interns

What We Are Looking For

The right person for this role brings structure to execution, takes ownership without being chased, and communicates proactively with leadership, sales, and agencies. They are comfortable with ambiguity, move quickly when priorities shift, and hold high standards for quality in every external output.

Benefits

• Career Growth – Opportunities for leadership, mentorship, and continuous learning.
  
• Collaborative Culture – Work with a passionate and skilled team in a dynamic environment.
  
• Competitive Perks – Industry-standard salary and health benefits.
  
• Inclusive Workplace – We are an equal-opportunity employer committed to diversity.
  

Equal Opportunity Employer
ANSCER Robotics is committed to creating a diverse and inclusive workplace. We welcome applicants from all backgrounds and do not discriminate based on race, gender, religion, disability, or any other protected category. We believe in providing equal opportunities based on merit, skills, and business needs.