Marketing Manager

We are seeking a Marketing Manager to drive product communication, sales support, and lead generation through a mix of ATL, BTL, and digital marketing strategies. This role is key to managing marketing automation platforms and coordinating participation in major industry events and campaigns.

Roles and Responsibilities

• Oversee Product Communication strategies.
• Provide comprehensive Sales Support.
• Manage ATL (Above-The-Line) and BTL (Below-The-Line) marketing activities.
• Drive Digital Marketing initiatives.
• Implement and manage marketing automation platforms like HubSpot, Zoho Marketing Plus, Salesforce Marketing Cloud, or Marketo.
• Plan and execute participation in trade exhibitions like EXCON, BAUMA, and Concrete Show in coordination with the Marketing Head.
• Coordinate with product managers and regional teams for Product Launches, Roadshows, and Customer Meets, with a focus on driving BTL activities.
• Lead Lead Generation efforts.

Skills Required

• Proven experience in product communication and sales support.
• Expertise in both ATL and BTL marketing strategies.
• Strong background in digital marketing.
• Proficiency in using marketing automation platforms such as HubSpot, Zoho Marketing Plus, Salesforce Marketing Cloud, or Marketo.
• Experience in planning and executing events, exhibitions (EXCON, BAUMA, Concrete Show), and campaigns.
• Ability to coordinate product launches, roadshows, and customer meets.
• Demonstrated success in lead generation.