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As Prime Video India continues to grow its portfolio, we are currently seeking a Senior Content Marketing Manager to manage our content marketing for properties spanning Scripted (Movies and Series), Unscripted . You will develop marketing strategies and execute paid and social marketing plans to expand our audiences, working closely with internal stakeholders including Amazon Studios, Content Acquisition, PR, Marketing Creative, Owned Merchandising, Brand, and Legal, as well as licensors and advertising/social agencies.
Key job responsibilities
- Lead the marketing strategy and go-to-market plans for Prime Video content across all paid media channels and organic social (e.g., TV, Digital, Social), working in close collaboration with internal teams, advertising and media agencies, and media platforms.
- Analyze consumer insights, understand the competitor landscape, and serve as the subject matter expert for content marketing in Prime Video India.
- Present marketing strategies and share ongoing performance updates with senior leadership.
- Establish and manage launch timelines, ensuring appropriate processes, procedures, forms, and tracking are in place with internal and external stakeholders to maintain scheduled campaign delivery.
- Manage marketing operations including social posting, owned marketing asset delivery, and title page launch setup.
A day in the life
As a Senior Content Marketing Manager at Prime Video, you'll spearhead marketing strategy for new content launches from concept to execution. You'll orchestrate cross-functional collaboration with internal PR, Creative teams, media and social agencies, and licensors to deliver impactful single-title campaigns. Your day-to-day includes securing approvals from senior leadership and external stakeholders, managing campaign timelines across multiple launches, and delivering regular performance reports to management. This role offers the opportunity to shape how audiences in India, discover and engage with Prime Video content in a fast-paced, creative environment.
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
- Experience leading primary research studies across various methodologies: online quant surveys, focus groups, 1:1, ethnographies, online qual, mobile
- Experience with various statistical techniques (regression analysis, coefficient correlation)
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Job ID: 147118031
Skills:
Tableau, Marketing Automation, Excel, multi-channel marketing, marketing automation platforms, CRM, full-funnel optimization
Skills:
Email Campaigns, SEO Strategy, Content Marketing, PPC Advertising, Data Analysis, Social Media, Market Research, Brand Management, crm software, Project Management
Skills:
excel dashboards , attribution , performance metrics, Google Ads, funnels, Meta Ads
Skills:
Product Positioning, AI Tools, Competitive Intelligence, Go-to-Market Strategy, Product Marketing, Sales Enablement, Marketing Automation Tools
Skills:
consumer marketing , promotional compliance, cross-functional collaboration, marketing codes in healthcare, Stakeholder Management, Analytical Ability, multichannel marketing campaigns, brand management, Sales
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