Marketing Manager

Role Overview

We are looking for a highly driven, revenue-focused Marketing Manager / Senior Marketing Manager to lead demand generation and pipeline growth for a fast-scaling B2B SaaS company.

This is not a traditional brand marketing role, but a revenue ownership role. The ideal candidate will be comfortable owning pipeline targets, working closely with Sales, and directly contributing to revenue outcomes.

You will be expected to build, execute, and optimize multi-channel demand generation programs, while also leading and managing demand generation engines and a team of marketers and SDRs to drive consistent pipeline growth.

This role requires someone who is equally strategic and hands-on- from crafting messaging and writing outbound sequences to driving GTM strategy and leading high-impact campaigns.

Key Responsibiliti

es1. Revenue & Pipeline Ownersh

• ipOwn and deliver on quarterly pipeline revenue targets aligned with organisation goa
• lsTake full accountability for marketing-sourced and influenced pipeli
• neWork closely with Sales leadership to ensure pipeline quality, conversion, and revenue alignme
• ntContinuously optimize funnel performance across lead meeting SQL revenue stag

es
2. Demand Generation (Core Ownersh

• ip)Build and scale a predictable demand generation engine across outbound, inbound, and lifecycle chann
• elsDesign and execute integrated marketing campaigns aligned with ICP segments and business priorit
• iesOwn channel mix including email, outbound, ABM, lifecycle, partnerships, and eve
• ntsDrive experimentation and iteration to improve conversion rates and cost efficie

ncy
3. SDR Team Management & Align

• mentDirectly manage and mentor SDRs / outbound team mem
• bersOwn top-of-funnel performance (meetings, responses, pipel
• ine)Collaborate closely with SDRs on messaging, targeting, and campaign execu
• tionEnsure strong alignment between Marketing and SDR teams on goals, reporting, and accountabi

lity
4. Account-Based Marketing

• (ABM)Design and execute ABM programs for high-value target acc
• ountsPartner with Sales to define account lists and engagement strat
• egiesBuild personalized, multi-touch campaigns across email, LinkedIn, and outbound cha
• nnelsTrack account progression and pipeline i

mpact
5. Lifecycle Mar

• ketingOwn lifecycle journeys across lead nurturing, activation, and re-enga
• gementBuild automated workflows to move leads across funnel
• stagesOptimize touchpoints to improve conversion and pipeline ve

locity
6. Outbound & Campaign Execution (Ha

• nds-On)Personally contribute to campaign execution including email writing, sequence design, and outreach s
• trategyBe hands-on with cold outreach (email + calling) where r
• equiredContinuously test messaging frameworks, hooks, and value propo
• sitionsDrive performance improvements in open rates, reply rates, and meeting conv

ersions
7. Product Marketing &

• amp; GTMOwn positioning, messaging, and value proposition for key products and u
• se casesLead GTM initiatives in collaboration with Product and Sal
• es teamsTranslate product capabilities into compelling narratives for target a
• udiencesEnable Sales with messaging, collateral, and campaign

support
8. Channel & Audience De

• velopmentLeverage platforms like LinkedIn, Reddit, and industry communities for opportunity discovery and e
• ngagementOwn list building, segmentation, and enrichment s
• trategiesIdentify new acquisition channels and test scalable growth oppo

rtunities
9. Reporting & Performanc

• e TrackingTrack and report on pipeline contribution, campaign performanc
• e, and ROIMaintain clear visibility into weekly progress, learnings, and
• next stepsBuild dashboards to monitor funnel metrics and channel p

erformance
Key Metrics

• of SuccessPipeline generated (aligned with $400K–$500K MRR targets p
• er quarter)Marketing-sourced and influen
• ced revenueNumber of qualified meetings / SQL
• s generatedConversion rates across fu
• nnel stagesCampaign ROI and channel
• efficiencySDR team performance

and output

Required Skills &am

• p; Experience7–10+ years of experience in B2B SaaS / AdTech / MarT
• ech marketingProven track record of owning pipeline and re
• venue targetsStrong experience in demand generation, ABM, lifecycle marketing,
• and outboundExperience managing SDRs or outbound t
• eams directlyHands-on expertise in email marketing, cold outreach, and campa
• ign executionStrong copywriting and messaging skills (especially for outbound and G
• TM campaigns)Solid product marketing experience including positioning
• and messagingExperience running integrated, multi-chan
• nel campaignsStrong analytical mindset with ability to optimize

based on data
Preferred

• QualificationsExperience in growth-stage startu
• ps ($10M+ ARR)Previous experience in AdTech w
• ould be a plusPrior experience in revenue-linked m
• arketing rolesExposure to global market
• s (US/EU/APAC)Experience working in high-accountability, fast-pace

d environments
Why Th

is Role MattersThis role is central to building a predictable, scalable revenue engine for the company. You will directly influence pipeline, revenue growth, and GTM success, while shaping how marketing contributes to bus

iness outcom

• es.
  CompensationCompetitive salary aligned with B2B
• SaaS benchmarksStrong performance-linked incentives tied to pipeline and