Category Marketing Manager — AI
Damco Solutions· Full-time · 5+ years experience
Location-Noida Sec-63 (Hybrid model)
The brief
You will own one to two tech offerings at Damco end-to-end — from how it's positioned, to who hears about it, to how much qualified pipeline it generates. You decide the strategy. You pick the channels. You decide what gets made.
There is no playbook. We will not hand you a content calendar, a media plan, or a here's how we've always done it. You build it. We give you the autonomy; you bring the judgment. And you are accountable for the number.
If that sounds intimidating, this isn't the role for you. If it sounds like the job you've been waiting for, keep reading.
What you'll own
You are the single owner of:
- Positioning and messaging for the AI offering
- Channel mix — LinkedIn, content, events, ABM, paid, partnerships, anything else you can defend
- Editorial calendar and content roadmap
- Budget allocation across channels
- Pipeline targets — MQLs, SQLs, sourced and influenced pipeline, won business
What success looks like
- A clear, distinctive point of view on Damco's services that target buyers (CTOs, CDOs, VPs of Engineering) actually engage with
- Measurable lift in awareness of Damco— among the accounts and people we want to reach
- Qualified pipeline you can point to and say: this came from things I built
- A sustained engine — not a one-time campaign — across the channels you've chosen
We'll agree on the numbers together. After that, the number is yours.
What you'll actually do
- Spend serious time understanding what Damco's engineers actually build
- Translate that into stories, posts, articles, videos, decks, events, demos — whatever the buyer responds to
- Run experiments. Some will flop. The good ones get scaled.
- Brief Content, Design, Outbound, and Inbound on what you need from them
- Stand up campaigns end-to-end and report honestly on what worked, what didn't, and what you're trying next
Who you are
- You like owning a number. You don't want a job where someone else decides whether you succeeded.
- You're genuinely fascinated by AI and technology — what's new, what's overhyped, what's coming. You read about it on the weekend.
- You have opinions and you can defend them. You also change your mind when data tells you to
- You can sit with an engineer for an hour, understand what they're building, then explain it to a CTO without losing either of them.
- You move fast. You'd rather ship a B+ thing this week than a perfect thing next quarter.
What you bring
- 5+ years in B2B tech marketing — product marketing, category marketing, technical content, or developer relations. Marketing of a tech / SaaS / IT services category is a must.
- A working understanding of AI — LLMs, agents, RAG, evals, model selection, where the field is going. You can talk to an engineer without being faked out.
- Range across channels — from LinkedIn programs, content, events, partnerships, paid media, or some serious combination. We don't need mastery in every channel; we need taste across all
- Proof of work — campaigns you've shipped, content you've made, numbers you've moved.
Bonus
- You've worked in IT services or enterprise software before
- You've sold to CIOs, CTOs, or technical buyers
- You have a public footprint — newsletter, talks, articles, threads — about tech / AI
What we offer
- Founder-level autonomy.
- A team that ships fast and doesn't drown you in process.
- Direct line to Damco's leadership for technical depth.
- Reports to: Head of Marketing
To apply, send us your portfolio or three pieces of work you're proud of (links are fine). A traditional resume is needed; what you've actually shipped is a great to have.
