Marketing Manager

Job Title: Marketing Manager

Location: Mumbai, India

Company: 3Shape

Department: Marketing

Reports To: Country Manager – India

Works Closely With: Academy Manager, Sales Team and Global Product & Marketing Teams

About 3Shape

3Shape is a global leader in 3D scanning and CAD/CAM software solutions for the dental and audio industries. Founded in Denmark, we develop innovative digital solutions that transform how professionals work, empowering them to deliver better care to patients. Our India team is growing rapidly, and we are looking for a dynamic, data-driven and entrepreneurial Marketing Manager to join us in Mumbai.

Position Overview

As the Marketing Manager, you will be responsible for developing and executing marketing strategies that drive brand awareness, customer engagement, and business growth across India. You will be a key player in driving local demand generation through digital marketing, portfolio planning, CRM/database management, pricing strategy, and analytics. You will also collaborate closely with the Academy Manager to align educational initiatives with strategic marketing goals.

Key Responsibilities (KRA's)

1. Social Media Marketing

• Own and manage 3Shape India's social media presence across platforms (LinkedIn, Instagram, Facebook, YouTube, etc.)
• Develop and execute content calendars, campaigns, and performance tracking
• Engage with the dental community through relevant and impactful content

2. Strategic Marketing Planning

• Develop the annual marketing strategy and execution roadmap aligned with country and regional business goals
• Launch and support go-to-market campaigns for new product introductions or market pushes
• Collaborate with the Academy Manager to align marketing with educational activities and events

3. Analytics & Reporting

• Track and report marketing KPIs, campaign ROI, and sales funnel metrics
• Use data to make informed decisions and optimize marketing performance
• Analyze customer and market trends to support strategic decisions

4. Database & CRM Management

• Own and maintain the CRM system (e.g., Salesforce) for marketing outreach and lead tracking
• Ensure accurate segmentation and targeting for email marketing and campaign activities
• Work with the sales team to ensure timely follow-up on leads and opportunities

5. Portfolio Planning & Positioning

• Work with regional/global teams to localize product messaging and develop compelling value propositions
• Plan local product marketing activities and materials tailored to the Indian market
• Analyze competitor products and market positioning to inform pricing and messaging

6. Pricing Strategy

• Support development and execution of local pricing strategies
• Ensure alignment with global pricing guidelines and adapt to local market dynamics
• Monitor competitor pricing and provide insights to the commercial team

Qualifications & Experience

• Degree in Marketing, Business Administration, or a related field (MBA preferred)
• 5–7 years of experience in strategic marketing
• Proven experience in digital marketing, especially social media and CRM-based campaigns
• Strong analytical and data interpretation skills
• Proficiency in marketing tools (e.g., HubSpot, Salesforce, Google Analytics, Meta Ads)
• Excellent communication, presentation, and stakeholder management skills
• Experience in Dental Industry is a plus though not mandatory

Personal Attributes

• Strategic thinker with a hands-on, execution-oriented approach
• Self-motivated, organized, and able to manage multiple priorities
• Strong interpersonal skills to work cross-functionally and with external partners
• Passion for innovation, technology, and improving healthcare outcomes
• Great communication skills

What We Offer

• Opportunity to work in a high-growth, global medical tech company
• A dynamic and entrepreneurial team culture
• Professional development through international collaboration and continuous learning
• Competitive compensation and benefits

Interested

Apply now and be a part of 3Shape's journey to drive digital transformation in Indian dentistry.

We encourage all relevant applicants to apply. We are committed to celebrating human diversity, and we trust that the best way to reach outstanding business results, is by welcoming diverse people into our community.