Marketing Management Trainee

About us

We're Ayvens, a global leader in sustainable mobility. And in a world that needs more intuitive and more sustainable ways of moving, we're committed to making life flow better for all our customers, from large corporates to private individuals. Sure, we help people get from A to B but it's about much more than that. Because we also believe in creating journeys that put a smile on your face.

With over 60 years of experience, Ayvens provides full-service leasing, flexible subscription services, fleet management services and multi-mobility solutions to customers of all sizes, including large corporates, SMEs, professionals, and private individuals. On 22 May 2023, ALD Automotive successfully completed the acquisition of LeasePlan, one of the world's leading fleet management and mobility companies, giving birth to a new mobility player, Ayvens.

World leader in vehicle leasing & management - Part of the leading French Banking Group - Socit Gnrale (Paris), Ayvens is one of the leading vehicles leasing companies globally and #1 Leasing Company in Europe. By managing over 3.2 million vehicles across 42 countries, we are among the most trusted names in the world of fleet management and corporate car lease.

Innovation - We are a digital-first Company and are constantly evolving to meet the ever-changing needs of our clients. We have introduced Ugo Digit a platform to digitise and automate several manual processes for the back-end in order to make the task-force efficient and error-proof. We believe in offering digital solutions to our end-user as well as our client. With My Ayvens app / web portal - a multi-functional and multi-device platform dedicated to company and driver mobility, our end-users can conveniently book vehicle maintenance service for damage or repair with a single click. From checking leasing contract to vehicle maintenance, insurance, customising quote, everything can be accessed at your fingertips.

Customised advice - Our team of qualified professionals works continually side by side with our clients, be it large corporates, small and medium enterprises, start-ups, or independent workers to guide them toward the best mobility solution for their specific needs.

We work endlessly to revolutionise the vehicle leasing business in India and take pride in engaging the best minds in the country to achieve this dream.

We owe our success to the immensely talented workforce working with us. As we have rapidly globalised and grown the business with the focus to become an admired brand, attracting and developing top-notch talent has been a key strategic priority. We have taken care in creating a rewarding and challenging work environment that encourages talent to grow professionally and personally.

Whom are we looking for

We are seeking a highly organised and communicative Management Trainee / Marketing Executive to support and manage our product marketing initiatives and support external communications. This role focuses on coordinating with an external agency, for smooth functioning of our customer loyalty platform seamless communication, smooth data flow, tracking and guiding the team to address customer complaints. This person would also be responsible for promoting the product platform and coordinating with the commerce team by updating them on the status each month. The ideal candidate thrives in a fast-paced environment, possesses excellent communication skills (both written and verbal), and has a good understanding of digital tools best practices and general communication principles.

What would you be responsible for

Drive the loyalty program for Ayvens with an objective of increasing sign ups and referrals

o Create and execute targeted marketing campaigns to promote loyalty program benefits and engage members across various channels (Email, SMS, WhatsApp).

o Monitor program performance using analytics tools, track key metrics (like redemption rates, active engagement), generate reports, and make data-driven adjustments to optimize results.

o Coordinate with an external agency, for smooth functioning of our customer loyalty platform

o Work closely with sales, sales support, vehicle delivery team, customer service and technology teams to ensure seamless program execution and alignment with broader business goals.

o Improve the customer experience for loyalty members, streamline program access and point processing and address customer complaints

Identify and gather information to support operational and strategic decision-making.

o Monitor competitors and industry news in the sector (Market intelligence)

o Fine-tune alerts and scout for relevant websites, reports, publication to subscribe to relevant and important local as well as international news on car leasing, automotive industry, auto technology and sustainability initiatives in the auto sector to aid in creation of an internal newsletter

Improve user journey on digital platforms

o Review UI of the driver application as per brand guidelines

Assist in creating product uptake strategy

o Market products by planning and executing marketing initiatives to reach the target audience through appropriate channels to drive brand awareness and conversion.

o Brief the agency to produce valuable and engaging communication collateral that attracts and converts our target groups and brings alive the communication strategy.

Track and analyse the performance of campaigns and ensure that all marketing material is in line with our brand identity.

Liaise with the creative agency to ensure timely delivery of high-quality creative content that aligns with our brand guidelines and marketing objectives. This includes providing feedback and direction on content.

What qualities should you have for us to consider you for this role

Bachelor's degree in mass media with upto 2 years of experience working with an agency OR full time MBA in marketing.

Experience in managing loyalty program, marketing coordination, client servicing, communications, or a related role will surely help.

Good communication (written and verbal) and interpersonal skills.

Strong organisational and time-management abilities.

Self-driven and proven ability to manage multiple tasks simultaneously.

Strong attention to detail combined with an ability to take initiative

Experience working with external vendors or agencies is a plus.

Experience with digital tools will be great MS Excel, MS PowerPoint

A positive attitude and a passion for learning.