Led by IIT & IIM Alumni,We has a renowned presence in the bespoke luxury real-estate development industry focused on transforming the residential
landscape of Bengaluru with their innovative concept of personal sanctuaries.We are committed to crafting homes that transcend traditional notions of living, offering residents a unique experience through conscious design and experiential aesthetics.
Our Marketing Lead will own the end-to-end marketing strategy, from building brand awareness among high-net-worth individuals (HNIs) to driving qualified leads for our luxury residential projects. This role involves leading a cross-functional team, managing budgets, driving digital and brand campaigns, and working closely with sales, design, and leadership to ensure consistent brand positioning across every touchpoint.
If you are a driven marketing leader with a passion for luxury brands and a track record of building impactful campaigns, we would love for you to be part of our team. Ultimately, you should be able to grow our market share, drive qualified leads for luxury residential projects, and ensure a consistent, premium brand experience.
Key Responsibilities
- Set specific marketing goals and KPIs aligned with project launches and business targets
- Plan and track Marketing budgets for the function
- Design and implement marketing strategies aligned with business targets
- Develop digital campaigns to increase business metrics
- Analyze sales and marketing metrics
- Research market to identify new opportunities
- Generate innovative ideas to promote our brand and our products
- Ensure brand consistency through all marketing channels
- Increase brand awareness and generate maximum leads and visibility through conventional and unconventional ways.
- Work closely with various teams to ensure brand consistency
- Find methods to boost SEO and website reach organically.
- Establish a strong, long-term web presence
- Manage PR activities, coverage, channel partner relationships and media relationships with luxury and lifestyle publications
- Lead marketing for luxury residential project launches, including experiential events and site activations
- Drive HNI-focused lead generation through CRM-led nurturing, paid campaigns, and retargeting
- Build, mentor, and manage a high-performing marketing team of 4-7 professionals; report performance to leadership
Skills
- Proven work experience as a Head of Marketing, preferably in luxury real estate or a premium consumer brand
- Demonstrable experience with integrated marketing campaigns across digital, social, and offline channels
- Strong command of SEO/SEM, Google Ads, Meta Ads, and performance marketing platforms
- Proficiency with analytics and MarTech tools: Google Analytics, CRM platforms, or equivalent
- Basic understanding of web design principles and UX best practices
- Entrepreneurial self-starter with strong strategic thinking and comfort with ambiguity
- Excellent written and verbal communication skills with a keen eye for premium brand tone
- Strong analytical skills with a data-driven approach to decision-making and budget optimisation
Qualifications
- MBA in Marketing or equivalent postgraduate qualification preferred
- 8-12 years in marketing, with 3+ years in a leadership role and 4-5 years in performance marketing
- Proven track record of managing and scaling a marketing team; prior luxury real estate experience is a strong advantage
