We are looking for a result-driven Digital Marketing Head with 5+ years of dedicated experience in the real estate sector. In this role, you will design and execute high-converting digital marketing campaigns across social media and paid channels to generate qualified leads for our residential projects in Bangalore. The ideal candidate should have a proven track record of optimizing Cost-Per-Lead (CPL), driving site visits, and scaling campaigns across Meta (Facebook & Instagram), Google, and YouTube.
Key Responsibilities
- Lead Generation Strategy: Formulate and execute comprehensive digital marketing and performance ad strategies to generate high-quality leads for residential projects across Bangalore.
- Social Media & Performance Marketing: Plan, manage, and scale lead generation campaigns on Meta Ads (Facebook/Instagram), Google Ads (Search/Display/YouTube), and LinkedIn.
- Real Estate Portal Management: Manage listings and campaigns on major property portals (Magicbricks, 99acres, Housing.com, etc.).
- Campaign Optimization & Analytics: Monitor daily performance, conduct A/B testing on ad copies/landing pages, and continuously optimize campaigns to achieve lower CPL (Cost-Per-Lead) and higher site-visit conversion rates.
- Sales Alignment: Work closely with the internal sales team to ensure prompt lead flow, track lead quality through CRM, and refine targets based on conversion data.
- Content & Social Media Strategy: Oversee social media channels, creative assets, ad copy, and landing pages to build brand awareness and maintain organic engagement.
Candidate Requirements
- Experience: Minimum 5+ years of hands-on digital marketing experience specifically in the Real Estate industry.
- Proven Track Record: Demonstrated ability to manage ad budgets and consistently generate qualified, high-intent real estate buyers.
- Ad Platform Mastery: Deep technical expertise in Meta Ads Manager, Google Ads, Google Analytics, and lead-gen funnels.
- Bangalore Market Knowledge: Strong understanding of the Bangalore residential property market, buyer demographics, and geographic targeting.
- CRM & Tools: Familiarity with real estate CRM tools (e.g., LeadSquared, Salesforce, or similar) and landing page builders.
