Location: Gurugram
Reporting To: Business Head
Department: Marketing
Experience: 1015 years in fashion/lifestyle/retail, with at least 45 years in a leadership role
Job Summary:
We are seeking a dynamic and strategic Brand Marketing Head to lead the marketing function. The ideal candidate will bring a strong understanding of fashion and lifestyle consumer behavior, with proven experience in building aspirational brands, driving omni-channel marketing strategies, and delivering impactful campaigns that resonate with modern, style-conscious men.
Key Responsibilities:
1. Brand Strategy & Positioning
- Define and refine the brand's positioning, personality, and communication tone in line with market trends and customer expectations.
- Develop long-term brand growth plans to strengthen awareness, recall, and equity in the premium menswear segment.
- Lead the execution of seasonal brand campaigns across digital, print, outdoor, and in-store media.
2. Marketing Planning & Execution
- Create and execute integrated marketing calendars aligned with product drops, seasons, and key brand moments.
- Manage end-to-end campaign development concept, creative brief, content, media planning, execution, and performance tracking.
- Coordinate with creative agencies, content teams, stylists, and photographers to develop best-in-class assets.
3. Digital & Performance Marketing
- Partner with digital marketing teams to drive ROI-focused campaigns across paid social, search, and display channels.
- Oversee influencer marketing, content partnerships, and social media strategy to build brand advocacy and online presence.
- Monitor customer engagement and optimize campaigns based on insights and analytics.
4. Retail & Visual Merchandising Support
- Collaborate with retail and VM teams to ensure brand consistency across store environments, POPs, and window displays.
- Plan and execute localized retail activations and launch events in high-performing regions or flagship stores.
5. PR, Events & Collaborations
- Build strong relationships with media, stylists, and fashion editors to drive earned coverage.
- Identify and manage high-impact brand collaborations, sponsorships, and events aligned with brand ethos.
6. Market & Consumer Insights
- Conduct competitor benchmarking and trend analysis regularly.
- Lead consumer research initiatives to refine targeting, pricing, and messaging strategies.
Key Requirements:
- Master's degree or equivalent in Marketing, Fashion Management, or Business Administration.
- 1015 years of progressive experience in fashion, lifestyle, or premium consumer goods.
- Proven track record of leading brand marketing for a premium or luxury brand.
- Deep understanding of fashion trends, luxury positioning, and customer psychographics.
- Strong creative sensibility with data-driven decision-making skills.
- Experience in managing cross-functional teams, agencies, and large-scale budgets.
- Excellent communication, stakeholder management, and leadership abilities.
