Marketing Lead, Growth

About Turgo.ai

Marketing is broken. It's a mess of disconnected tools, manual processes, and missed opportunities. We're building the fix: an AI-powered marketing OS that turns everyday marketers into super marketers. Turgo runs your full go-to-market motion autonomously, from finding leads and personalizing outreach to making AI calls and booking meetings. One person. Ten people's output.

We've closed a $1M pre-seed round backed by C-suite executives from Fortune 500 companies in technology, retail, and finance. Since our MVP launch, we've signed 30+ pilot customers. The platform includes 150+ agentic workflows and a proprietary database of 60M+ companies and 300M+ customer profiles.

Our founding team combines nearly 50+ years of marketing and technology leadership, with deep roots in Fortune 500 B2C/CPG marketing and enterprise B2B SaaS. The wider team includes talent from top companies across both worlds. This is a startup built by operators, funded by operators.

The Role

You'll be our first marketing lead in India. You won't inherit a playbook. You'll write it. Reporting to the CEO, you'll architect and execute our entire India growth engine, from brand positioning to paid campaign trafficking to CRM automation.

On Monday you might configure conversion pixels for a new LinkedIn campaign. On Tuesday you're writing copy for a case study. Wednesday, you're in a client meeting presenting turgo's brand story. This role demands someone who moves between strategy and execution without friction.

You'll work from our Hyderabad office six days a week, shoulder-to-shoulder with the India team. You'll also get direct access to F500-experienced leadership for mentorship and strategic guidance, the kind of career acceleration most marketers don't see until they're a decade in.

What You'll Own

Paid Media & Performance Marketing

This is a core competency for this role. You need to have done this work yourself, not managed someone who did.

Plan, launch, optimize, and scale paid campaigns across Google Ads (Search, Display, YouTube, Performance Max), Meta (Facebook & Instagram), LinkedIn Ads, and programmatic/display networks.

Set up and maintain the full tracking infrastructure: Meta Pixel, LinkedIn Insight Tag, Google Ads tags, Google Tag Manager containers, server-side tagging, and Conversion APIs (CAPI) for Meta and other platforms

Configure UTM frameworks and naming conventions to ensure clean, consistent attribution across all campaigns and channels

Build and manage retargeting audiences: website visitors, video viewers, email list matches, and lookalike/similar audiences across platforms

Implement and troubleshoot conversion tracking end-to-end, from on-site events (form fills, demo requests, sign-ups) to offline conversion imports and CRM-synced attribution

Own CAC, CPL, ROAS, and pipeline contribution targets. Manage budgets, pacing, and bid strategies across platforms. Report on performance weekly.

Run structured A/B and multivariate tests on ad creatives, headlines, landing pages, audience segments, and bidding strategies. Document learnings and iterate.

Set up and manage landing page experiences, working with design and product to optimize conversion rates through heatmap analysis, form testing, and page speed improvements

Stay current on platform policy changes, algorithm updates, cookie deprecation impacts, and privacy-first tracking solutions (GA4, consent mode, enhanced conversions)

Brand & Content Marketing

Define and own turgo.ai's brand voice, positioning, and visual identity for the India market

Create content across formats: blogs, case studies, whitepapers, social posts, video scripts

Position turgo.ai as a recognised authority in AI-powered marketing

SEO, GEO & Answer Engine Optimization (AEO)

Build an organic growth strategy spanning traditional SEO, Generative Engine Optimization (GEO), and AEO

Run keyword research, build topic clusters, and handle on-page and technical SEO

Make sure turgo.ai surfaces in AI-generated answers: ChatGPT, Perplexity, Google AI Overviews

Email, CRM & Lifecycle Marketing

Build automated email sequences and drip campaigns for nurturing, onboarding, and retention

Own CRM hygiene, segmentation, and lead scoring workflows

Design lifecycle journeys that move prospects from awareness to advocacy

Demand Generation & Sales Enablement

Build a predictable, scalable pipeline of inbound and outbound leads

Create sales collateral: pitch decks, one-pagers, battle cards, demo scripts

Join client and prospect meetings as the marketing voice. Present campaign insights, articulate the brand story, and support deal progression.

Work with sales daily to align messaging, tighten feedback loops, and hit pipeline targets

Community, Influencer & Event Marketing

Identify and engage marketing influencers, community leaders, and ecosystem partners across India

Plan and execute webinars, meetups, and industry events that build awareness and generate leads

Grow a community of turgo.ai advocates and early adopters

Who You Are

We care about what you've done, not how many years it took you to do it.

You've built marketing functions from scratch (or close to it) at startups or mid-sized companies. You know what zero-to-one looks like.

You have hands-on experience across the full stack: brand, content, SEO/GEO, paid media, email/CRM, and demand gen. You don't just plan campaigns. You traffic them, configure pixels, write copy, and pull reports.

You have deep, demonstrable paid media expertise. You've managed campaigns, implemented tracking pixels and tags, set up conversion events, built retargeting audiences, and optimized toward CAC and ROAS targets. Hands on keyboard, not hands on agency.

You've worked in B2B SaaS, technology, or AI-adjacent industries and understand how complex products get sold.

You're polished and client-ready. Comfortable presenting to prospects, joining sales calls, and representing the company externally.

You have an ownership mentality. You spot gaps and fill them before anyone asks.

You thrive in high-energy environments where the learning pace matches the work pace.

Bonus Points

Experience with marketing automation platforms (HubSpot, Marketo, ActiveCampaign, or similar)

Familiarity with AI tools and the emerging martech landscape

Influencer marketing, community building, or event marketing experience in the Indian market

MBA or Master's in Marketing, Business, or a related field

Why turgo.ai

Ground-floor role at a funded AI startup with global ambitions and early product-market fit. The chance to build something people will talk about.

Direct mentorship from Fortune 500-trained founders who've led marketing at scale. The kind of access that accelerates careers by years.

True ownership. You won't run someone else's playbook. You'll build your own.

Work at the intersection of AI and marketing, two of the fastest-moving fields in the world, with a product that's already reshaping how marketers operate.

A high-performance, no-politics culture where results matter more than hierarchy.

Competitive compensation commensurate with experience

How We Work

We show up six days a week in our Hyderabad office. The early days of a startup are a concentrated window. Good ideas compound faster when ambitious people sit in the same room, solve problems out loud, and move together. We treat this window seriously.

If you find energy in intensity, if long days feel like long opportunities, and if you want to look back in five years and point to something you built, this team is for you.

Logistics

Location: Hyderabad, India (on-site, 6 days/week)

Type: Full-time

Reports to: CEO

Compensation: Competitive salary commensurate with experience

Ready to Build

• Apply with your resume and a brief note telling us: what's the scrappiest marketing win you've pulled off We want the story behind the results.