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Marketing Lead

Marketing Lead

ae formations
Early Applicant
  • Posted a month ago
  • Be among the first 10 applicants

Job Description

Company Description

We are a specialised UAE corporate services provider, helping entrepreneurs and businesses establish, operate and grow with confidence through practical, locally informed advice.

Role

A full-time, on-site Marketing Specialist based in Kochi, responsible for building and owning marketing end to end.

There is no team initially. You will have a budget and the authority to engage agencies and freelancers. You own the strategy, brand and pipeline.

What You Own

  • Positioning: Define our target audience, differentiation and messaging.
  • Brand: Own our voice, website and key marketing channels.
  • Lead generation: Build programmes that generate qualified leads and pipeline.
  • Marketing system: Own analytics, CRM, attribution, reporting and campaign planning.
  • Vendors & budget: Brief, manage and evaluate agencies and freelancers.
  • Sales alignment: Establish clear lead definitions, follow-up expectations and feedback loops.

What We Expect

Strong capability in positioning, writing, customer research, CAC and payback modelling, vendor management and creative judgement. 5 years of experience.

You should also be able to brief and assess specialists across paid media, SEO, GA4/UTMs, CRM, automation, design, video, PR and AI tools.

Working Hours

Monday to Friday 9.30 am to 6.30 pm

Package

INR 30000 Monthly + performance-based incentives

More Info

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Key Skills

GA4

CRM automation

creative judgement

AI tools

CAC and payback modelling

About Company

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