- Assist in the formulation of marketing strategies with the Marketing Manager to build a lasting digital connection with segments and the target audience
- Plan, executive and monitor the ongoing company presence on social media (Twitter, Facebook, LinkedIn, etc.)
- Launch optimised online ads through Google AdWords, LinkedIn, etc. to increase company and brand awareness
- Prepare online newsletters and promotional emails and organise their distribution through various channels
- Provide creative ideas for content marketing and update the website.
- Collaborate with designers to improve user experience
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends, HubSpot, etc.)
- Acquire insight into online marketing trends and keep strategies up to date
- Maintain partnerships with media agencies and vendors
- Generating reports for marketing campaigns using data-based analytics tools and presenting this data in an easy-to-understand format
- Create and update the Market Research file
- Be actively involved in SEO efforts (keyword, image optimisation, etc.)
- Creation and maintenance of OPLs and Standards set by the marketing team.
About Company: Kaizen Institute South Asia is a business unit of Kaizen Institute, Ltd representing Kaizen Institute in India, Sri Lanka, Myanmar, Vietnam, Cambodia, Indonesia, and Bangladesh. We are a global organization that provides management consulting and training services to companies represented in Europe, America, Asia-Pacific, the Middle East, and Africa. We have pioneered, innovated, and led the operational excellence consultancy domain for more than 3 decades.
Kaizen Institute supports companies of all sizes and sectors including private and public services. We are dedicated to helping organizations realize their continuous improvement strategies. We operate in 50+ countries, with the best coverage and deepest expertise in Kaizen and lean management. We deliver sustainable results by partnering with clients to transfer knowledge, wisdom, and skills to ensure long-term success.
