Marketing Integrations & Automation Specialist

QuickerLeads is a performance marketing agency specializing in Meta and Google Ads lead

generation across verticals including addiction treatment, home services, legal, and healthcare.

We manage significant ad spend for clients and need a dedicated technical specialist to own all

backend integrations, automations, and tracking infrastructure.

This is a full-time (40 hours/week) remote position working US Eastern timezone hours. You will

be responsible for connecting ad platforms to client CRMs, building and maintaining Zapier

automations, setting up conversion tracking, managing our Airtable systems, and documenting

everything you build. You will not be client-facing, but you will draft technical responses for our

Account Manager and participate in weekly team calls.

Who You Report To

You report directly to the agency owner. You will work closely with our Account Manager

(Fabien) and Campaign Manager (Veronika) to ensure all client integrations run smoothly.

Core Responsibilities

Zapier & Automation Management

Build, maintain, and troubleshoot complex, multi-step Zapier automations with error

handling, conditional paths, and filters

Route leads from Meta and Google lead forms to client CRMs (Go High Level, and

others) via Zapier

Consolidate redundant Zaps, optimize task usage, and reduce error rates across 30+

active Zaps

Monitor Zap health proactively and fix issues before they impact lead delivery

Implement consistent naming conventions across all Zaps and maintain organized folder

structures

Ad Platform Integrations & Tracking

Set up and connect Meta ad accounts to client platforms, including creating/updating

Facebook pages (ad copy provided by our team)

Connect ad accounts and lead forms to Go High Level and other client CRMs

Set up Conversions API (CAPI) via Zapier and Google Tag Manager (GTM)

Configure conversion events, custom conversions, and Events Manager in Meta

Set up Google Ads conversion tracking and integrate with client systems

Integrate call tracking platforms (e.g., CallTrackingMetrics) with Google and Meta Ads

Airtable Management

Maintain and extend existing Airtable bases, including tables, interfaces, and views

Understand and maintain table relationships and ensure data consistency across the

system

Troubleshoot and fix field mapping issues

Recommend and implement migrations or restructuring to improve the overall Airtable

setup

Support AI agent workflows that run through Airtable

Documentation & SOPs

Document every Zap with clear notation on each step, what it does, and why

Build and maintain SOPs in Google Docs for all standard integration setups (new client

onboarding, CAPI setup, lead routing, etc.)

Create and enforce naming conventions for Zaps, Airtable fields, and automation

workflows

Document Airtable architecture, table relationships, and automation logic

Team Support

Draft technical responses to client questions for our Account Manager to send

Participate in 4+ weekly team calls to review work, troubleshoot issues, and coordinate

with the team

Handle integration requests from the team (reconnecting lead forms, fixing broken

connections, etc.) during business hours

Required Skills & Experience

Expert-level Zapier proficiency: complex multi-step Zaps, paths, filters, error handling,

webhooks, and formatters

Strong understanding of Meta Ads infrastructure: Business Manager, ad accounts, lead

forms, Events Manager, custom conversions, and CAPI

Google Ads conversion tracking setup and management

Google Tag Manager (GTM) setup and configuration, including server-side tagging

Experience with Go High Level (GHL) or similar CRM platforms (setup and integration,

not necessarily deep configuration)

Airtable proficiency: table design, relationships, interfaces, views, and basic automations

Experience integrating call tracking platforms (e.g., CTM) with ad platforms

Strong documentation skills with attention to detail

Clear English communication (written and verbal) for team calls and drafting responses

Ability to work full-time during US Eastern timezone hours

Nice to Have

API experience (Postman, custom API calls, webhook configuration)

Experience with Make.com (Integromat) as a secondary automation platform

Familiarity with multiple CRM platforms beyond GHL

Experience supporting a digital marketing or lead generation agency

Understanding of lead generation funnels and how ad platforms connect to downstream

systems

Compensation & Details

Schedule: Full-time, 40 hours/week, US Eastern timezone hours

Location: Remote (India preferred)

Start Date: As soon as possible

Type: Independent contractor

What Success Looks Like

First 30 Days (Learn & Audit)

Complete a full audit and documentation of all 30+ active Zaps (what it does, which

client, current status)

Map out the entire Airtable architecture, table relationships, and existing automations

Get access to and demonstrate proficiency in all tools (Meta Business Suite, Google

Ads, GTM, GHL, CTM, Zapier, Airtable)

Shadow team calls to understand client workflows and how integrations connect

Establish and document naming conventions for all Zaps

First 60 Days (Optimize & Own)

Identify and consolidate redundant Zaps

Fix existing broken or error-prone automations independently

Complete your first solo new client integration setup end-to-end (ad account, lead forms,

CRM routing, CAPI)

Build documentation templates for all standard integration types

Begin drafting technical responses for the Account Manager within 4 hours of request